No matter whether you are a fellow blogger, an online small business owner, or maybe looking to grow your social media following, most if not all of the following tips can help you reach more people. Before we dive into the list, you might be thinking, “What do you mean organically?” I’ll give you a hint, I don’t mean without pesticides. 🙂 OK, all dad jokes aside, what I really mean is these are tips and tricks for growing your circle of online influence without advertising. We totally believe that advertising has its place, especially if you are an online business owner. But finding ways to organically reach new readers or customers is something that anyone can do, regardless of your budget or experience level. So let’s dive in.
1. Know Your Niche
Maybe you’ve heard the saying, “The riches are in the niches.” This is true whether you are a blogger, a business, etc. It’s important to know what you’re all about and how you want to communicate it. Any brand that is trying to be all things to all people will likely end up feeling watered down and uninteresting. You don’t necessarily have to make your niche super specific, but you want to spend some time exploring the idea of who you are and what you stand for. A good place to start is by forming a mission statement for yourself or your project.
2. Consistent, Quality Content
Offering consistent, quality content over time is exactly what you want to do to attract new readers as well as keep existing audience members engaged. Let’s break down these three words for a second. First, you want to do this consistently. If I blog every now and again but with no real pattern and never with any consistency, likely I will lose readers fast—like a leaky bucket! You can choose what frequency works best for you, but keep it consistent. Next, let’s talk about quality. You should be putting out quality work and not just fluff—smart audiences (which is the kind you want!) will know the difference. And last, what exactly do I mean by content? Well, it can be a combination of things or you can focus in on one area mostly. For example, a blogger is probably going to produce consistent, quality blog posts the most as that’s where they want to grow their audience and keep them coming back for more. It could be articles on your site, newsletters, micro posts on Facebook, Twitter, or Instagram, or a combination of all the above.
3. Connect With Your Audience NOW
No matter the size you are at right now, take action to connect with them. Our attention, especially online, is always being pulled in a million different directions, so finding ways to connect with your current audience is important. Don’t wait until you have a “big” audience, however you define that. Connecting with those who are there now and learning to do this well is an important step toward growth.
4. Use Other Channels To Grow
For bloggers and online businesses alike, this means using social media to point folks back toward your main endeavor and help them keep you in mind. Different people tend to hang out in different social areas, including Facebook, Twitter, Pinterest, and Instagram. Meet them where they are and try to find ways to connect with them so they will follow you back to your blog or online business. There are SO many other articles you can find online (including our blog) that can help you utilize social media if you feel lost—so don’t be afraid to learn more.
5. Be Easy To Find
An alternative title for this point could be, Don’t Be Afraid of SEO. The Internet is HUGE and full of fun stuff to look at, read, buy, etc. So you don’t only want to stand out with your consistent, quality content (see point #2), but you want to make sure that content is easy to find and access! Make sure your site is easy to use and loads as fast as possible. Learn more about SEO and how you can boost your blog or business online so folks are more likely to find you. There are seriously about one million ways you can help make yourself more visible online, so don’t miss out by ignoring these options.
6. Connect & Network With Others
This is an especially useful tip for those who have already mastered the basics (see points 1-5). Find other blogs that are similar, and therefore attracting audiences that may also be interested in what you are doing. Connect with them and see if there are ways you can work together to benefit both parties. If your audience sizes are similar, this is a no-brainer, just mutually agree to promote each other in whatever way feels organic to both of you. So often I hear people tell me that networking makes them nervous because they feel like they are asking for favors, or they just feel generally awkward promoting themselves to others. But try to remember, putting out that consistent, quality content that you are takes hard work and guts—you should be proud to tell others about it!
7. Expand on Popular Content
Google Analytics can be a powerful tool for this. The goal is to find what your audience loves and to give them more content (or offer more products/services) like that. Of course, this also has to be something that you WANT to do. You can’t blog about or create a business around something you don’t believe in. But taking note of what your current audience is loving can help take your project to the next level.
8. Notice & Expand on Referral Sources
Not to be overly redundant, but, again, Google Analytics can really help here! If you notice a lot of traffic coming to your site from a specific source, think about if it’s possible to encourage more traffic from that area. If you see a lot of folks find you from Pinterest, then think about how you can make your content more Pinterest friendly and thereby attract even more readers from this source.
9. Join Niche-Friendly Communities
Whatever niche you are in, there is probably a community out there based around it already. This is a good thing! Get involved so you can meet other like-minded people. This is not only great for growing your audience, but it may also offer more networking opportunities from within the community you want to be a part of.
10. Ask Your Loyal Followers for Help
Loyal readers/customers can be the best evangelists for you. This is why you want to start connecting with them NOW (see #3). Those folks who have been with you for a while and dig what you are doing are the most likely to help spread the word about your latest project or post. And they are also the most likely to offer you real, useful feedback. Finding and utilizing your loyal followers is invaluable to any blogger or small business—so be sure to thank them when you do!
We hope this article has been helpful to you, and if you’re looking to learn more or feel like some of this might have been over your head, good news—we have more for you! We have lots of FREE blogging and business-related articles on our site.
Thanks for reading! xo. Emma
Loved this post! I’ve been blogging for going on three years and my views have been growing VERY slowly. I’ve been searching the internet for help for hours and this is the first post that’s actually helped! Many people write posts similar to this but use terms that I am unfamiliar with or promote their own online courses the entire time. I’ve decided that over the course of the next year I want to transform my blog into more of a career and less of a hobby, your blog was a great place to start! Thanks, Krista.
It’s very true that it’s better to have your own unique blog but if your able to just do the basic formula correctly it could also work. Love the post keep it up!
I am very glad that I discovered this blog. I’ve only been here 15 minutes and I’ve already found a lot of useful tips.
Great tips! I’ve been blogging for a few months now and it honestly blows my mind that people can make a living off of it. I’m struggling to build a following and increase traffic.
I am pretty new to blogging and a total technophobe so these tips are super helpful and have inspired me to focus my attention on those slightly more grey areas of my blog and particularly how i can engage more with my audience and hopefully expand it in the future.
I am also a massive fan of your blog, totally obsessed with all your DIY creations. xx
Hey! Thanks so much for your tips… I JUST posted my first blog and can’t wait to continue publishing more of them. I am focusing on lifestyle/health and more – it will be great to put these tips into practice. <3
Great tips! I’ve already started some of these.
I am relatively new to blogging (Getting back to it after eight years) and I have to say that I am still struggling to find time to get more serious about it which affects my content’s regularity, but I recognise this is one of the biggest mistakes to make so definitely will work on that over the next couple months.
Great tips for newbies and those who need a reminder on how to attract more readers!
xx A. | mylondonandbeyond.wordpress.com
Thank you for your wonderful and clear advice. Truly there are a vast amount of networking, promotional ideas, and ventures with the goal being to help gain more exposure to your online shop or blog, it can be daunting. I’ve wondered, “How can I measure the value of each endeavor?” This can leave someone like me to feeling quite overwhelmed.
Thank you for making sense of this by creating a clear plan of approach which greatly helps to assist in creating a strong foothold by “clearing out the clutter” so as to keep our eyes focused on the things that are most important.
Keep on inspiring.
Attempting to grow online audience organically is difficult but the things and tips you wrote on your article is really great. I’m also write blog and as a new writer a find various information which will be help me in future. I will follow these steps because I find the steps effective and these tips can help me to communicate with my audience. This is also very inspiring. Thank you so much for sharing a valuable post with us.
I am new to blogging and I feel like I have a lot to offer. Just wanting to get my content out there for everyone!!
Would LOVE the support, I have been following for years!
Such a fab blog and just what I need, especially connect with your audience however big. I think we focus on the need for a big audience and are impatient when it doesn’t happen overnight. I’m just at the very beginning of blogging and really trying to find my niche. Sharing my life developments is my main reason for starting the blog, having an audience to be accountable to and make sure I’m achieve what I set out too, with added personality. Still finding my feet but love writing. Just need to narrow my focus.
Will be reading more of your blogs…
Love Katy – Lazy Girl
Consistent, quality content I think is one of the most overlooked elements of a website/blog. You can do all of the technical components, you can do all of the networking, but if your design and content aren’t loveable, it’s not worth it!
Great stuff guys!
Ellen – https://www.thewixpert.com/
I am new to blogging. These tips are spot on. Thanks
thank you very much for your tips emma!
Thanks for the tips.
Great info! Thanks for the ideas! ????
Gosh, I wish I read this 3 years ago when I started Juju Sprinkles! Thank you so much for sharing these wonderful tips. I am definitely going to work on more networking with other bloggers =)
I agree with all these points, especially #2 – always providing consistent, quality content – you wouldn’t want to have a reputation for having bad quality content and #6 – connecting + networking with others.
I wish I networked more when I first started blogging back in 2012, but I was anonymous and scared of letting other people know about my blog.
Awesome read Emma, certainly put some things into perspective for me! Many thanks!