Hi, friends! Today, we wanted to share our friend Andi’s list of 100 Black-owned kids brands to follow and shop from. She posted this incredible guide on her blog recently, and we hope you can reference it when shopping this season—we definitely will be.
“From books and toys, to clothes and accessories, to face masks and mealtime essentials, there are so many incredible shops to support! With the holiday season approaching, I wanted to gently encourage you to consider ordering something from one (or many!) of these small shops.
Below, you’ll find 100 Black-owned brands that sell all sorts of products for kids, organized by category. I also shared a quick blurb about the shop, plus links to their Instagram and website to start shopping. The categories are: clothing (organized by high-level style), accessories (hair, shoes/tights/socks), playtime (books, puzzles/games, dolls/toys), baby essentials (mealtime, diapering, miscellaneous), boutiques/retailers/marketplaces, personal care, art/home decor, and last but not least because of course, 2020—face masks for kids! Some are shops that *only* offer products for babies and kids and others (particularly in the art, home decor, personal care, and boutique categories) are for everyone with specific products also available for kids.
I believe this is important to call out the WHY behind this post. Why am I sharing this roundup? Why are you seeing others highlight Black-owned businesses, artists, creators, etc.? Here’s my imperfect answer. The Black community has encountered 400 years of systemic racism in America and by the numbers, this has created a huge disparity in wealth. Intentionally supporting Black-owned businesses is one way we can engage in anti-racist efforts to fight this gap. There are struggles Black-owned businesses often face that many white business owners do not encounter (access to capital/loans and generational wealth, just for starters). Supporting Black-owned businesses also means you are fostering job creation, supporting local economies, and uplifting Black communities.
Representation also matters. If you are only seeing and listening to and shopping from people and businesses that look just like you, that’s a problem. As a mother, I’ve noticed just how white, elitist, and frankly, non-inclusive the “baby and kids small shop” world can be, so it’s incredibly important to give visibility to Black-owned businesses in this space. And, if you’re not in a position to shop right now, the very easiest thing to do to support small businesses is to follow, share, comment on their social media. Sign up for their emails. It’s the easiest, lowest hanging fruit when it comes to engaging in anti-racism work. And don’t forget: “When you buy from a small business, an actual person does a little happy dance.”