Friends! It's hard to believe that in 2015 we will celebrate eight years writing this blog. Each year we like to take time to celebrate progress and evaluate how we can improve for the new year. Nothing like a good set of goals, we say! So today I am here to share our goals, plans, and intentions for A Beautiful Mess in 2015. Then we want to open it up to you to hear your ideas and requests!
2014 was a great year for Emma and me. It was full of milestones (like releasing our second book, our second app, the first ABM product line, and our e-course, Blog Life). It was also full of challenges. In our recent survey post, I mentioned we were experiencing burnout. This was scary as it was our first time to feel major individual burnout, and it happened around the same time for each of us, in different ways. We had a lot to work through, and I'm happy to report that we are starting the new year with what we believe is a great plan to rejuvenate, focus, and create a more inspired working environment on a daily basis. It was healthy for us to realize that we're human and that we have to take positive actions to stay inspired and balanced.
A couple weeks ago we did a reader survey. Over six thousand of you weighed in with your thoughts and opinions. Thank you!!! It was incredibly helpful for us to hear from you on what you're loving, what you'd want to see more of, and really just to get to know you better in general. There are so many assumptions that bloggers can project onto their audiences. It's good for us to see concrete percentages as to how many of you are home owners, renters, have children, are interested in x product, etc! We had already made our new year's plans before conducting the survey, but we had decided to leave some wiggle room to change things up if you had a strong response that we didn't anticipate. This year we were really aligned because your responses confirmed our plans and made us feel even more excited to get to work on our new year goals!
Here's what we're tweaking for the new year:
-We've decided to switch things up to a slightly lighter posting schedule. We've realized recently that many of our readers aren't able to keep up with or digest all the content. What a bummer, right? We're optimistic that a slightly lighter, more diverse schedule will help both our readers and our writers enjoy what we do even more. You might not even notice a difference! This week we'll be posting twice a day instead of three times a day.
-We've recently learned that a crazy large part of our audience, who read ABM daily, has never made a project or a recipe. Never. What? We were surprised to hear this since projects and recipes are the most popular content we create. It was alarming at first. And then it became sort of inspiring! What can we do to make more useful content for the "non crafty" side of our readership? Since last summer we've been working to come up with content that still inspires, but isn't a step-by-step DIY or recipe. This became a very fun challenge for us! In the new year we plan to mix up our schedule just a bit! We want to add in more personal posts (and we must reinvent them in a new way that is fun for us to write and you to read), share more fashion and home ideas, and explore more useful tips for everyday life! We're excited. For those of you who love DIY and recipes, don't worry, we'll still share our favorite ideas with you. We just want to mix in some new elements to spice things up!
– The blog world is changing. Emma and I are changing as people too. As I said at the beginning of this post, we'll celebrate eight years of blogging later this year. That's close to a decade! I think that with anything in life that you do for that long, there comes lots of points where you need to reevaluate your vision, your goals, and sort of start fresh. We're excited to do that this year! It's a process and it won't happen overnight, but thanks for reading and supporting our growth every step of the way!
– One of our big goals is to make ABM more interactive. Early this year we'll introduce a new feature to our site that will give us all a chance to just "casually hang out" all around the world… through video! We're super pumped! Stay tuned.
Now, we want to hear from you! What brings you back to ABM? Do you have any post requests? What do you feel is missing from blog content in general (dream big y'all… we're listening)!
We really really appreciate you! Cheers to an amazing new year! Love, Elsie + Emma