It's been more than six months since I've been active on Snapchat, and I thought it would be fun to share some of my observations and opinions about the platform. MANY of my friends have recently asked me if it's really worth signing up for, and my short answer is yes AND no. I mean, I don't think it's going to ruin anybody's career if they don't use Snapchat. But I also think it's been worth my time for a couple of unexpected reasons. I'll explain…
WHY SNAPCHAT MATTERS:
Snapchat matters because it's different. It really fills in the gaps that are missing from other social media. Instagram is still my very favorite, but I like Snapchat because I get to see a very different side of people and they get to see a different side of me!
The thing I enjoy about it (and what I've most often heard that others enjoy) is that the content is NOT curated and it's not picture perfect. You can't upload photos, so (besides using the hilarious filters that are included with the app) you cannot over edit photos. It just is what it is.
There are many people who I follow on there who I've followed on other media, and I feel like I love them so much more because of Snapchat. For certain people (especially those with HIGHLY curated blog or Instagram feeds), you get to see a different side, and that can be really fun! I also follow a few of my favorite brands, and I really enjoy those as well because there will be sneak peeks, videos inside their offices – fun things like that!
In short, Snapchat matters because it's a way to get to see the candid side of people you enjoy following.
At first I didn't want to use Snapchat because it bothered me that it would disappear. I LOVE looking back on my really old Instagram posts, even when they are embarrassing. So I didn't want to put my time into posting on something that was always disappearing.
But now that I've used it for six months, I can say that this is what makes the platform REALLY GOOD.
The 24-hour reset means there is zero point in scrutinizing over every single post. Elaborate, fine-tuned strategies like people use on Instagram are basically useless on Snapchat, and I kind of love that! No matter how much effort you put into making some kind of cute post, it will be gone in 24 hours… which I really feel is what keeps the whole platform fun and effortless!
I never plan any of my Snapchat posts, and I feel like it's just SO EASY to keep up with. I think that effortless vibe is what makes it really special.
My takeaway from using Snapchat is while it's not as useful from a business perspective as our blog and Instagram accounts are, it's a very FUN way to connect with our readers. I have most often used my account to post half-finished home updates and progress of our renovations that for whatever reason weren't finished enough to be here on the blog or weren't photogenic enough for Instagram. It's been really fun to have a no-pressure space to share all that stuff!
In short, Snapchat doesn't matter because it deletes your posts every day (which keeps crazy over-thinkers like me from over-thinking anything… yay!).
If you're curious to know how to use Snapchat, watch our friend Alison's video. It's very helpful.
Oh! And if you want to follow my Snapchat, my username is @elsielarson. Emma doesn't have an account, but she's in my snaps a lot when we travel together. 🙂 Have a great day!! Elsie