Big Announcement: New products for A Beautiful Mess + Oui Fresh!

Hey friends! We have a LOT of big news to share with you today! We’re here to share our future plans for A Beautiful Mess (the shop) and Oui Fresh … something we’ve been working on all year! I’ll warn you that this is going to be a pretty long post, so if you only have like three minutes, just look at the photos and scroll to the last paragraph for the recap.

And for the rest of you, it’s DETAIL TIME!

We decided to rebrand and expand our retail brand, OuiFresh. In the past, we’ve sold T-shirts and a few accessories there. We LOVE creating our T-shirts and new sunnies and we decided that we wanted to do more than just fashion and accessories. We spent (what seemed like) forever brainstorming what types of products we were most excited to add first!

While exploring ideas for signature products to add, we kept coming back to wellness-based products. I’m sure you’ve noticed we are totally obsessed with this category, and super passionate about non-toxic beauty in our personal lives. So the new products we are adding fall into this category. Our new products are designed to help make non-toxic beauty and wellness more accessible and simple!

(This is just a mock up, but isn’t it CUTE??)

This fall, we are launching a natural beauty box. The products we curate are non-toxic and cruelty-free, but we also work really hard to pick products that are beautiful and perform super well. Each month will be a different hand-picked assortment of products to try. The price is crazy affordable and the amount of full-size product we are packing into these boxes is seriously impressive!

In addition to the curated picks, each month our subscribers will receive a signature product from one of our own lines (sometimes they are items we’ll sell in the shop and sometimes they are exclusives and even sneak peeks of future products). Which brings me to my next point … would you like to see our new signature products?

We created a line of Oui Fresh lipstick and lip glosses!!!!

Here’s a look at the lipsticks …

And here’s a look at the lip glosses …

Both formulas are ultra-moisturizing and free of artificial fragrance, methylparaben, phthalates, retinyl palmitate and conventional castor oil (I’ll explain why this is important in a future post!). Instead, our products are full of awesome ingredients like shea butter, coconut oil, jojoba oil, rosemary, lavender, thyme, vanilla and vitamin E.

Our products are also 100% cruelty-free … always!

And another fun detail—the names are ’90s INSPIRED! You can see a few of them in the photos above. I swear to you that the day we picked all the names was probably the most exciting day of my entire career. So much fun!

We cannot wait for you to try these for yourselves. Cosmic Brownie lip gloss is already in my daily rotation … it’s the perfect nude shade for me!

It’s no secret that we are OBSESSED with essential oils. I use them daily for everything from diffusing them (in my bedroom, office and living room), making my own skincare products and cleaning products too. They are awesome!

But one thing has always bothered me: I am not a huge fan of MLM (multi-level marketing) and I didn’t want to recommend something to you that you have to sign up for to be a customer (and possibly end up being pressured to sell). I don’t mean any offense to those who participate in these types of businesses, but I never felt right using my platform in this way. So we saw an opportunity to create a brand of high quality oils, with no strings attached!

Our oils are 100% pure essential oils and they are sourced from farmers all around the world. During our research, we conducted tireless comparison testing on some of the most popular oils used today. We are beyond proud of the performance of the oils we’ve sourced from a distillery that is incredibly passionate and knowledgable about its craft, trustworthy, and exceedingly kind—which is a big deal in our book! We feel so good about diffusing these in our homes and using them in our cleaning, beauty, and other homemade products—they are so full of good things and good vibes. We feel so good about them and so proud to share them with you!

We will launch in September with 12 oils, and hopefully more from there once we see what you all like and use. We will also be teaching useful DIY recipes here on the blog that you can make with essential oils. If you follow me on Instagram, you’ve probably seen that I am constantly making recipes—it’s one of my favorite hobbies!

The last big announcement I want to share today is that we will be relaunching Happy Mail on our OuiFresh site in early 2018. Since that kit will be joining on that site, we’re gonna revamp the name slightly to Happy Mail by Oui Fresh. However, not too much else will be changing since we know you all already love that kit!

We needed a bit of a break to get all our sourcing right, but it will be back in a few short months and better than EVER.

If you’ve subscribed to Happy Mail in the past, you can expect a similar quantity and quality in your box (we’re even keeping the pricing structure the same). The upgrades we are making are that we’ll be offering more variety and aiming to use all the customer feedback and reviews we’ve received over the past few years to make the kits even more useful. The biggest piece of constructive feedback we were getting this past year was that customers were accumulating too much of the same sort of things. So we’re going to focus more on variety of pieces in your boxes. We’ll also be branching out to collaborate and feature more artists in our boxes! It is always a total pleasure and honor when we get to feature other artists and designers, so we can’t wait to do that in the kit from time to time. We couldn’t be more excited!

As our contract with the company who handled the back end of was coming to an end this past year, we took time to evaluate where we wanted to grow and expand for the future. We also decided to switch fulfillment partners. These are all, most likely, boring details for you. But the bottom line is that as of September 1, we’ll be in a much better situation for us and for you! We’ll be able to grow and expand, and we feel great about the future!

Starting in early September, our Shop.ABeautifulMess site will sell our online courses exclusively. will sell our retail products (anything that gets mailed to you!). Our categories of retail products will include: Apparel, Beauty, Gifts (which includes stationery!) and Subscriptions (which will include our new natural beauty box and Happy Mail that will relaunch in 2018).

Recap: will soon be the exclusive home for our online courses. is where we will sell our apparel, beauty, gifts and subscriptions.
– Our new signature products for fall are non-toxic lipsticks and glosses, plus our own line of essential oils. (We’ll have new T-shirts and gift items, too.)
– We are launching a natural beauty box this autumn.
– We will relaunch Happy Mail in early 2018!

We love you all and are SO EXCITED about these new developments. If you have any questions, be sure to ask us in the comments!

Make sure you are signed up for our mailing list HERE (scroll down to the bottom).

Love you! Elsie + Emma

PS: Follow the @OuiFresh and @ABeautifulMess IG stories all day today for peeks behind the scenes of our big photo shoot for fall!

Credits//Author: Elsie Larson. Photography: Elsie Larson and Amber Ulmer. Photos edited with A Color Story Desktop.
  • YOU GUYYYYYYS!!!! This is so exciting. Can’t wait to order those lip colors and essential oils! Congratulations.

  • This is so exciting! I have a couple of questions – will the ouifresh box be available to ship internationally (to the UK specifically and will there be customs costs?) and also are some (or all?!) of your beauty products vegan? I ask beacuse it would be the perfect gift for my vegan friend so keeping my fingers crossed!

    • Yes, we will ship international (including to the UK). And all our beauty products are cruelty-free and some are vegan but it’s good to double check a specific item before you buy as not everything is. The box will not be 100% vegan.

      • Hey Emma and Elsie, regarding fulfillment, sounds like you have it covered. However, if you need help in the future, I work with a great team here in Springfield and will hook you up. Great family owned business, stellar service and experienced with large and small accounts. Keep up the good work!

  • Ohh yes, I love the idea of a natural subscription box from you guys. Excited to see more details on that soon.

  • Yes!! I’ve never used essential oils, I don’t even know where to get them where I live, and I’ve always been very curious to try them when you write posts about them. Also, I’m a HUGE fan of beauty products and finding natural ones not tested on animals is really hard (I live far away) so this might be my chance to try them! Thank you for that. Best of luck.

  • i love that you’re doing oils! i have so many friends that sell oils from other companies and i too have been uncomfortable with the multi level selling. so this is a great option! first new fragrance to add after your launch, patchouli!! it’s my fragrance. good luck girls. you’re incredibly intelligent business owners.

    • Good to hear! I’m always curious what people think of the Patchouli scent, seems like it’s a polarizing one for some people. Thanks for the input!

      • I personally am a fan of Patchouli – Kate Walsh’s Boyfriend is one of my favorite fragrances ever and I have experimented a lot to find what felt & smelled “right” for me. Since it is such a personal choice and not right for everyone I will add my preference to Lydia’s request but won’t be too sad if it doesn’t come to be! 🙂 I am most excited about the oils.. a huge THANK YOU for creating a high quality line of essential oils without the MLM weirdness!!

  • Congrats! I have a love/hate relationship with natural products. I love the idea and want to use them, but I’m allergic to ingredients such as rosemary, lavender, thyme, basil, and more. 🙁

  • Are you going to design more planners in the future? I loved my 2016 planner, the whole design was perfect, and I haven’t been able to find one I liked as much.

  • YES! I am so excited! Gimme all the oils! The beauty company I work for has discontinued theirs (?!) and I’ve been trying to figure out which company to buy from. I’m so excited to get my hands on these!

  • SO EXCITED! I recently made the switch to cruelty-free and can’t wait to try out your brands! If you ever need a brown-skinned tester, let me know 🙂

  • Yay! Awesome! I had been searching for a natural beauty box and have loved all your natural beauty posts! So exciting!

  • Guys! I am so mega excited by these changes and new goodies. It just feels so…. YOU.

    I can’t wait to see all of this being implemented. Congratulations!

    I’m especially excited to know that your happy mail boxes will be featuring other artists. That’s SUPER rad.

    As a loyal longtime reader – I couldn’t be happier for you both!


  • Can’t tell you how excited I am about the beauty box and the essential oils as well! I’ve been really interested in doing more with essential oils but haven’t had the money to invest 100% and deal with membership aspect. I also want to be able to trust where I’m getting them from 🙂 SOOO excited

  • I’m super excited for the new lipsticks and EO’s! Hooray! Can’t wait to see more details on the beauty box in the near future and look into that too. <3

  • This sounds AWESOME! I’ve done birchbox and petit vour in the past, but yours sounds like the best of both worlds. Can’t wait for Happy Mail to return, as well (though I’m sad there’s no more messy box). Love that you guys are always keeping it fresh 🙂

  • Wow, this is all so exciting! And also incredibly inspiring. I immediately want to start my Start Small Dream Big course and make the first small steps to running an incredible business like ABM! You guys are amazing x

  • Omg I had a feeling you all would be launching some beauty products! I already see a few lip shades I MUST have, and I can’t wait to try the new essential oils since I just bought a new diffuser. YAY! So excited for you all! 🙂

  • Wow! So proud of how much you two have expanded your business! I love natural beauty so I am very excited about the box! Will the boxes be exclusively makeup or will they have some skincare in them too? I would love it it was a mix!

  • Exciting news! Will the current classes we have purchased be carried over to the new shop for continued access?

  • I thought all I was going to be excited about was Happy Mail in this post, holy smokes was I wrong! Can’t even contain all this excitement for the beauty box and essential oils. You girls rock and I love following and supporting you all! Keep up the great work!

  • Yous guyssss!!!! I’m so stoked!!!!! Packaging on the essential oils is CRISP as all get out!!!!!!!!

  • I fail to see what the difference is in you asking for people’s money with your own essential oils and a MLM. You personally, nor your business, is in charge of policing people’s experiences outside of your business. It’s one thing to say that you believe everyone’s products are inferior to your own, but completely another thing to discredit the people, their agendas, and their behaviors of another business model. You basically said that Multi Level Marking and people who are involved with “those types” of businesses are inferior, untrustworthy, and possibly of inferior moral character–not their products. I’m really disappointed.

    • Hey Maegan,
      First of all- you totally have a right to disagree with me or be disappointed. And your feedback is welcome here.

      Just to clarify- I did mean what I said, but it wasn’t a judgement on others. I have done a lot of research and I do see a big difference, but it’s ok if you don’t. It’s ok to disagree. Just because I say my opinion, doesn’t mean I am throwing shade on others. Many of my friends sell MLM essential oils.

      Thanks for reading!

  • The fact that you’re going to be selling essential oils is the best news I’ve gotten all day! I’ve been wanting to get into them but I could never find a place that I wanted to buy them from. So exciting!

  • Elsie, thank you for including all the really-not-at-all-boring details. These kinds of posts are fascinating for those of us who want to understand what is involved in running a business of this kind. (Otherwise it just looks like magic.) I always appreciate the extra business information.

  • SO exciting!!! I can’t wait for it all especially the beauty box 🙂 I love happy mail and I am excited to get back into it when it starts up again. A friendly suggestion if possible is to maybe make the envelope that you ship the happy mail in a little more sturdy. I had my cards and prints get bent a few times and the first time I reached out to customer service they were super nice and helpful, then it happened again the next month and they were not so nice that time ??‍♀️I know that it may be out of your hands and more on the postal service. I may be one of the few who this has happened to but thought it would be worth mentioning! Again so so happy and excited for you guys!!

  • I have been a big time fan of Oui Fresh from the get go and am excited for these changes! One question though – are you still planning on creating new tshirts and sunnies as well? Or is this going to be more of a beauty line moving forward?

  • Cruelty free! Yay! Thank y’all so much for choosing that route. I can’t wait to find out more! ❤️

  • phheeewwwww! I was so worried about the Happy Mail – I LOVE it! What about the Messy Box? Are you going to continue that as well?

  • This is so exciting!!! I always love your cosmetics on the blog, so loving this!!! And the 90s names are EVERYTHING!!! Obsessed with the essential oils, I love them but hate when I have to subscribe and pay every month for more that I don’t necessarily need refills on. Plus all of the packaging and labels are adorable! i know that’s the not most important thing but it totally makes a difference to me, especially since these products inevitably end up on my countertops!

  • CONGRATULATIONS!!!! How exciting! I just love looking at all ya’ll’s stuff. I’m excited for the beauty products!

  • You guys this is so exciting and I’m so damn proud of you!! Both for developing your successful business further (high five!) and for promoting natural, cruelty-free products. You rock.

    One question though: will Oui Fresh ship to the UK, and if so what kind of additional costs will be involved? Unfortunately we often get hit with massive import taxes and shipping costs but fingers crossed this one will work for me 🙂

    • Thank you SO much!!!

      We will be shipping worldwide and our fulfillment company does *actual* shipping costs on every single order. It will be actual costs on individual items, but we may do fixed rates for the kits just to keep it simple. We’ll post full details at the launch!

  • Please! Please! Please, include swatches of your lip products on a variety of skin tones

  • We love Happy Mail and we’re so excited to see ABM expanding into natural beauty! I would love to talk to you more about working together when that box launches this fall, please e-mail me if you’re interested! 🙂

  • What does this mean for Messy boxes? Loooove that your doing essential oils. The market for those is too overwhelming. I like that now I can just come to your site for curated and trustworthy beauty products!

    • We decided to discontinue Messy Box, so we won’t be relaunching it on the new site.

      Thanks so much for the feedback about the oils. We’ll be sharing lots of super simple DIYs here!

  • Woohoo! I have been so disappointed in the lack of NATURAL beauty subscription boxes available, this is such great news!! I can’t wait until the launch and I agree with Janelle, be sure to represent everyone with the swatches!

  • This update is freakin amazing! I am so excited for ALL of this! Can’t wait to see what the lip sticks and glosses look like on! Really looking forward to the subscription box and super pumped that you have tea tree and grapefruit oils! This is gonna be awesome!

  • This is so exciting! A someone with numerous topical allergies, I am always looking for new natural, non-toxic makeup products (especially lipsticks)! Do you happen to know if these lipsticks contain beeswax or dyes like red lake 6? I have to stay away from those. Thanks!! ?

  • LOVE this idea!!! I’ve loved your recent posts on natural beauty products so I’m really looking forward to this!!!

  • This is great! I’m so excited for you guys (and also myself, because I want everything XD). I’ve been really impressed with the subscription boxes and all your products in the past, so I have no doubt these will be amazing too. I have recently gotten into essential oils, and I am SUPER excited you will be selling them! First one I’ll be buying is the Eucalyptus. I would love to hear the stories of the farmers/your sources. Last week I actually toured a local lavender farm and heard about their distilling process, and it was so cool!

  • Best news ever! I was JUST researching natural beauty box subscriptions, so glad you guys are launching one!! I know what I’ll be signing up for 🙂 can’t wait to see what you all you have in store, keep it up xoxo

  • I have issues with the way MLM companies manage their businesses and I appreciate any opportunity to support a company that does as much research on eco-friendly and fair trade practices and puts as much faith in their products as I know you have. I’ve invested years of loyalty into this blog and it is such great fun to watch you grow and expand. You’ve really shocked the blog world with your influence and cultivated an image that other people aspire to become. Thank you for making this possible and taking the time to provide us with products we can be proud to own!

  • Hi! Loved Happy Mail and am so excited it’ll continue! I want to buy more natural makeup products, but I’m allergic to coconut on my skin–is there any way you could pre-publish the list of ingredients for your boxes so I know what products to avoid? Coconut is everywhere–it’s so hard!

  • SO friggin’ excited about this! Is there anything you girls CAN’T do?!! Sign me up for that beauty box!


  • So, will there be anything scrapbook related on the new site, since Messy Box is being discontinued?

    • We decided not to sell scrapbook supplies anymore since they were never a real big seller for us. Also I haven’t been scrapbooking as much since we moved, so it seemed like time to shift gears.

  • SO excited for all the new changes!! I’ve been following you guys for years now and it’s so awesome to see you continuing to grow and expand in cool new directions. I just bought the cute new Oui Fresh sunnies and can’t wait for them to arrive! So excited for the lip colors and oils- please include Geranium! One of my faves 🙂 Xoxo

  • So excited about the natural lip stick and make-up coming soon. The colors look fabulous…and I love the names you’ve given them! I hope as launch draws nearer that you’ll tell us the ways you recommend using the oils since I’ve never been a big fan due to heavy smell of a lot of oils. Good luck with your new ventures.

  • Question from a French-speaking Canadian fan of yours…

    Do you pronounce it “WE” Fresh, or “WAY” Fresh??

  • SO EXCITING! I love seeing all the fun, inspiring and happy things you guys create for the world, and how it’s grown your business. Wishing you lots of success with these new products and I can’t wait to become a customer!! (Especially for the oils, really interested in trying them out!)

  • Isn’t it a little ironic to say, “I didn’t want to steer you to buying oils from your friends, so now you can buy them from me instead?” I feel better knowing exactly where my oils come from and that they are effectively distilled for therapeutic benefits.

    • Hope, You can certainly buy oils from your friends. That’s totally up to you. But what we are saying is we didn’t want to join an MLM and have our audience participate in that model because it’s not one that we feel 100% comfortable with for a lot of reasons. Even though we don’t love MLMs we do LOVE essential oils and wanted to point our audience to a source that was effectively distilled and 100% pure but outside of the business model that we didn’t feel right recommending. So for us, the solution became clear. We’ve researched and invested heavily in creating a line of EOs that we know we can stand behind ALL THE WAY. That was our goal, and I’m really happy to say that we’ve super confident in the results so far.

      That being said, there is absolutely NO pressure to buy our line of EOs over another. If you like what we do and want to buy from us, great. But if you already have a friend or a source you like buying your oils from that’s great too. We’re not going to hard sell you on it. That’s sort of the point of why we are doing it ourselves.

  • Will you publish the testing results? Where is the distillery located? How long have they been working with essential oils? What methods of distillation do they practice? How many other companies do they supply essential oils to? I spent a long time researching and investigating essential oil companies, because I felt the same way about MLMs. I was able to sample oils, compare companies, and in the end I found that Young Living’s oils were the most pure and had the most potency in therapeutic action that I was looking for in EO’s. I wanted all the health benefits, not just a good smelling replacement for candles. I felt no pressure to sell, and I have a monthly subscription box that I control what goes in it, and I earn points on it toward more products. Plus, Young Living owns almost all of their own farms and oversees testing, can you promise that? How can you promise 100% pure without that level of ownership? I have followed and supported ABM for many years now, but this worries me since you are promoting topical usage of essential oils, not just diffusing.

    • Hi Alie,

      To answer some of your questions- Yes, we will share where the sources are located and the distillation methods. We will be completely transparent and always honest!

      I never said MLM companies don’t have good oils. They do. I simply said that I don’t like the business model and didn’t feel comfortable participating.

      I’m sorry if I made you feel defensive. We all have to make our own choices and if you feel great buying MLM oils, do it!

      We simply want to provide new options in the marketplace and we are REALLY excited about confident about the product we are going to launch.

      Thanks for reading!

  • Ooooh this looks so exciting! Any idea what the price point will be like on the essential oils? I’ve been looking to check it out as a customizable alternative to candles.

  • OMG YAAAAASSSSS to all of the above (insert all the praise hands emojis)!!! Of course the lipstick and lipgloss packaging is UHHDORABLE!! I am buying every single color! AND I will for sure subscribe to the Oui Fresh box…how fun to get that sunny little box each month and I love trying out new beauty products (what a win win!)! As always A Beautiful Mess is kicking ass and taking names! Love this blog and brand y’all rock!! XO, Christine

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