This past month we celebrated the seven-year birthday of this blog. I've said many times that this journey has been a complete surprise to us. We've realized dreams, tried things, and gone places that we never thought possible. A Beautiful Mess is a blog, but it's also more than that now. It's a company and it's growing like crazy!
In the past year Emma and I have been focusing more on our long-term plan. In the past we didn't have one. We didn't know we needed one. Then, at a certain point, we realized that we needed to figure out what our dreams for ABM really were. It was starting to get overwhelming. We needed to focus on less to be able to accomplish more. We also try to constantly reevaluate what readers (that's you!) want. What do readers go crazy for? What do they hate? How can we continue to be a source of light-hearted entertainment as well as a valuable resource in their lives?
A big part of navigating our future business goals and dreams was analyzing what is working for us. Which projects are we loving? What is creating energy and momentum in our brand? What is profitable and healthy for our company? What makes us excited to come to work every day? What engages our readers most?
We love being a primarily web-based company. First and foremost, we love writing this blog for you every single day. We have been hugely inspired and challenged by the world of apps. We are passionate about teaching through our shop. Those three aspects of our business have and will continue to create happiness and fulfillment for our staff and Emma and me as business owners. As these areas have become more established, we’ve evaluated how we can build on them. Multiple times a day we use crafty products here on the blog. We've often talked about how if we could make paint, it would have better colors. Or if we could make stamps, they would come in cuter fonts. (Do you see where this is going? Here we go…)
With that said, there was an obvious next step that we've been itching to take all along!
A Beautiful Mess products!!!!
Today I am so excited to announce that this autumn we will expand our online shop to include pretty, creative products that you receive at your doorstep! Real items that you can touch and feel and use and make the types of projects that we share here on A Beautiful Mess. We will be relaunching our shop website with new products and classes this October!
This is a dream come true for me! This is also a huge business step for us. We wanted to do it right, so we teamed up with a company that has been fulfilling thousands of orders per month for years! They're experts in creating a quality customer experience. They also understand how to cater to our international readers. This was very important to us.
I know what you're thinking: "Show us the products!!"
We will soon, and I can share a few tiny peeks today.
Our new shop will be our dream shopping destination for all things creative. It will include pretty paper products, home decor items, and monthly kits… just to name a few! There is a mix of products that we've designed and items that we use and love, all at nice, easygoing prices.
We are super excited to share more details with you as our October launch approaches. If you aren't already a subscriber to our newsletter, sign up now for updates and sneak peeks!