Time for another question in our Blogging Q&A series. If you missed the last few, check here. Today’s question is again from a Blog Life student. I feel like I say that every time, but they have a lot of really good questions. 🙂 She asks:
“This may be a silly question, but when I first launch my blog, do I launch it with posts in each category already posted prelaunch or just have a welcome post and a couple of posts on the day of launch? Just wondering what would interest readers more in your opinion. Thanks for all the awesome information!”
We actually hear this question pretty often from bloggers who are just starting out or who are in the middle of a rebrand and relaunch of their site. The number one rule is—don’t over think it to the point that you don’t press the go button! It’s better to start than to be perfect. Because perfection is like a unicorn… we all understand the concept, but ultimately it’s not a real thing. 😉
OK, here’s a couple of considerations, even though we don’t believe there’s a black and white, right or wrong way to do this. So first, how many categories do you plan to write about? Some blogs are pretty focused while others have a few main topics and lots of mini topics from time to time. Here at ABM we fall under the “not super focused” category. Yes, we mainly write about home decor and food, but we also write about lots of other things that we are interested in or we’ve found our readers are interested in (like blogging tips, for example). If your site will focus on a bunch of different topics, it is a good idea to communicate this clearly out of the gate. This might mean having at least one post in each area, or it might be something you can communicate in your blog design or launch day post. But the main thing you are looking to avoid is if someone shows up the first week and it feels like your site is all about knitting, and then they show up the next week to a recipe post. They may feel confused, or if they don’t like recipe posts, they may feel turned off. You don’t want them wondering if it’s the same site (since they are new, they may not have your logo, header, etc. committed to memory yet). And you also don’t want them feeling like maybe you’ve already changed direction, so they shouldn’t come back again. So think on those challenges before your launch.
Second, if you already have an audience, like you are rebranding or you had a big audience on FB or IG and are just now starting a blog, then you also might want to consider finding ways to give them a taste of everything you will be focusing on. Again, this is just to help them understand what to expect and why they should keep reading.
On the other hand, if you are launching and you are starting from ground zero (no audience to speak of, yet!), then you might be better off having 3-5 posts (or more) done in your drafts, but on launch day, just publish one post and save the others so you can spread them out and give yourself plenty of breathing room as you find your blogging zone. If you are new to blogging, finding any way to help take the pressure off and give yourself more time to create and make those posts the best they can be while you are still learning is SO helpful.
But again, the most important thing is to START. Don’t let small concerns, like how many posts to have ready before launch, slow you down. Choose something that fits your situation and get moving! We learn best if we are actually doing the thing rather than just thinking about doing the thing. 🙂
Let us know if you have other blogging, business, or other questions that might pertain to this series as we love to know what your dealing with in your world! xo. Emma
Credits // Author: Emma Chapman. Photography: Elsie Larson. Image Design: Mara Dockery.