How to Launch a Podcast

We are so excited to share our e-course, Launch a Podcast, has been updated with way more info! We originally launched this course before Elsie and I started the A Beautiful Mess podcast.

Honestly, we probably got inspired because we worked on this course with John and Sherry. Since then, we started our own show, have grown a loyal following, and our podcast has become a really important part of our business!

It’s also created a lot of loyalty with our core audience, giving them a longer form to interact with. And we’ve also learned a lot about monetizing a podcast, which we share in this course as well.

Also, if you are already a student of Launch a Podcast, then you already have all the updated and new lessons. Just log into your account to check them out.

We periodically update all of our courses as we have new/more information to share. We are always looking to add more value to the courses we offer.

Before I dive into everything you can learn and why you should really think about starting a podcast, I should probably introduce all the teachers in this course (as that’s been part of the update).

We know that many of you already know who John and Sherry Petersik are, but for those of you who don’t, you really should go check out their site, Young House Love.

I am pretty sure their blog was one of the first ones I ever started following before I owned my first home, and I loved tracking their home DIY adventures.

John and Sherry are multi-talented, because in addition to being great designers and bloggers, they hosted one of my favorite podcasts, Young House Love Has a Podcast, which was the #1 Home/DIY podcast on iTunes with over 7 million downloads.

I think they are kind of a big deal, but I love that they are also extremely kind and down-to-earth. You will love learning from them in this course.

Another teacher who is probably familiar to many of you as well is Jeremy Larson. Many of you probably know Jeremy as Elsie’s husband, but what you might not know is that he’s also a very accomplished musician and producer. 

And not only does he know a great deal about recording, but he also creates original videos and the music for A Beautiful Mess. Jeremy knows a LOT when it comes to recording at home, but he breaks it all down into manageable pieces for you in this course.

So, the course has some amazing teachers. But what can you expect to learn from them? Here is a breakdown of Launch a Podcast:

What will I learn?

  • Introduction to Podcasting
  • Choosing a Format
  • Planning the Content
  • Show Names + Cover Art
  • Gear and Recording Basics
  • Editing + Uploading Episodes
  • Titles, Descriptions, and Show Notes
  • Growing an Audience
  • Interviewing 101
  • Recording Interviews
  • Attracting Sponsors
  • How to Monetize (Beyond Sponsors)
  • Finding Great Music
  • Creating Your Own Music with Splice (Bonus Video)

What is the format of this course?

This course is taught mostly through text, images/graphics, and some audio clips. As you can see from the lesson descriptions above, there is also one (bonus) video lesson showing you how to create your own music for your podcast.

The course is work at your own pace and available worldwide. You can read more about how our courses work here.

How much does it cost, and what will I receive with my purchase?

Launch a Podcast is $149 USD, and you will receive:

  • Immediate access through your account
  • 13 lessons + a bonus video lesson
  • Access to a private Q&A board
  • PDF of the entire course

Some of you were probably immediately interested in this course from reading the title of this post. But there may be some of you that are a little interested, but you need a friendly nudge.

Podcasting is kind of like the audio version of blogging, but in some ways there may actually be a little more opportunity. For one, it’s not visual, meaning you don’t have to take great photos or create illustrations to participate. You could record episodes in the middle of the night if you wanted to.

And secondly, starting the A Beautiful Mess podcast has been a total game changer for our brand. No matter if you are looking to launch a brand or enhance what you may already be doing, starting your own podcast is a great way to connect with your audience and a grow a loyal following.

Let us know what questions you have! We’re super excited to see what you all create from this course. xo. Emma

Credits // Author: Emma Chapman. Photos: Janae Hardy, John and Sherry Petersik, and Amber Ulmer.
  • Young House Love Has a Podcast is one of my all-time favorite podcasts to listen to! Great decision to team up with John and Sherry (and Jeremy) for this eCourse!

  • oh this is pretty awesome! Right now I’m working on getting a handle on YouTube but in the next few months, I’m in! It looks perfect.

  • This sounds like a really informative course!
    I had no idea about all the details of starting a podcast.
    Deb @

  • Congratulations on your new course!!! What a great idea to share!

    Eva |

  • So jazzed about this course! I can’t wait to get started!


  • That sounds very interesting, I’m sure loads of people will benefit! As someone who has no idea about podcasts (I think I haven’t listened to a single one, ever), I was wondering: Would you consider writing a post in the future to share some of the millions of podcasts YOU listen to (as recommendations)? I’d be grateful for some ideas about where to start listening!

    • Yes! Totally. I have this on my list to do soon. I was kind of thinking maybe people would like to hear about some podcast recommendations before summer road trips or things like that. I feel like when I drive on long road trips is one of my favorite times to catch up or binge a few of the shows I love. 🙂

  • I’m not sure that I have the personality for a podcast, but my husband and some of our friends are hilarious and they have tried starting a podcast before but it kind of just fell apart. I think I’ll mention this course to him – having a structured ‘how-to’ can maybe help them get their ideas off the ground! Thanks for this!

  • Sounds like an excellent course! If I ever get the confidence and courage to start a podcast, I’ll definitely check it out. 🙂

    Charmaine Ng | Architecture & Lifestyle Blog

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