for the past few months i've been going in circles about what sort of photo shoots i want to use for Red Velvet (the online store, ads, promos ect…). I tried so hard to be excited about classic white background studio shots and professional looking product photos. in then end, what it came down to for me is that i wasn't feeling inspired during the shoots (i do all of the styling) and i wasn't having very much fun editing the photos. i think it's very important to be professional, but for a business like mine it's more important to be inspired!
since i spend many hours of my life working on these things, i wanted to come up with a concept that was exciting to me and that my business could grow into over time. i think that one of my biggest fears (as a business owner, but also as a human) is that i am going to get stuck in an outdated way of doing things (or thinking) and not know it. now, i'm not saying that any certain type of photography is outdated… the point is that i was doing something routinely because i felt like i needed to & not because i wanted to. then one day i woke up and wanted to change things…
jeremy and i spend hours talking about RV every week. we had the idea recently to start doing simple concept shoots for our fashion & product photography. this is a little bit more work and a lot more challenging creatively (i need a good challenge right now… it's really healthy for me). we decided to use real people who we know and love for all photo shoots and locations that are fun and set the tone for the types of items we sell… handmade, repurposed & vintage. here are a few peeks at the new style of photography we will be featuring at RVA. these are peeks from two different shoots with sarah & tessa, two lovely ladies who i adore!
i'm having SO much fun right now and feeling so inspired! this week i've been shooting for fashion & next week i'll be working on handmade & art! i'm also really looking forward to expanding the home section and adding a new section later this summer (shhh!) ♥
i wanted to post my thoughts here to inspire any of you who have creative businesses or side projects. sometimes it's good to do things the traditional way, but you don't have to! if something isn't inspiring you, you have the freedom to try it in a new way. i spend most of my time working on this little dream of mine & i feel like it's good for you to see a little peek into how much it really means to me. little things really count!