Red Velvet: Dress Shop






















Sigh…. this dress shop is my pride and joy. I spent the last year (before we bought the store) curating a sizable collection of magical vintage dresses and then felt as if I'd landed on the moon when we purchased the collection from The Style. It was pure magic! My favorite part of the store opening process was personally picking out hundreds of dresses for the displays and racks. Simply put, I'm crazy for vintage dresses. 

The new shop has dress racks inspired by "Betty, Joan and Peggy" (of MadMen), racks inspired by the seasons, lots of mini dresses and even formals and bridal. My friends are all very proud of me for not keeping all the dresses for myself… although I totally want to sometimes. 

Thanks for taking a peek at the new shop! I'm beyond thankful for all of the supportive comments and kind words we've received this week… and super tickled to hear all of this "road trip talk". YAY! We'd love for you to visit. XO. els


Photographs courtesy of Float Away Studios

  • where is your shop located i wanna make a visit its so beautiful.

  • Wow! Is there anyway to mail anything?
    Because a road trip is a bit out of the question for the forseeable future but I completely fell in love with one of those dresses..<3 sigh (:

  • Your store looks wonderful! It has a good vibe to it and that’s just by the pictures that I have seen! Can’t wait to go and see it for myself! 🙂

  • Elsie..I am in love with your website and the looks of your store! I discoved your site on which i also love. Where is your store located??

  • i really enjoyed looking at your store! The merchandise is lovely!

    I am now following you and look forward to stopping by to look at more of your clothes.

    I have a fashion blog and if you have time,please stop by and take a look.



  • i just stumble-uponed this. so refreshing, since i read your blogs daily! i love you guys!!

    –xoxo erin

  • I just started following your blog recently, and I love these photos of your shop! It looks like something that would be right at home (and completely loved) on West Queen West (not a typo) in Toronto, ON, Canada. 🙂 Wish I could shop there!

    I love the look of vintage dresses on the rack, but they often don’t fit me well…. do you find many of your customers need them altered?

  • Loook Great Congrats you are a true Inspiration!
    Love the relation to MAD MEN my favorite Show!
    Go Red Velvet!

  • wow. it is unbelievable. I love it so much . Thanks for your sharing. cool .great. I sure I’ll come back soon.

  • If I EVER visit the USA, I’ll be sure to check your shop out. It’s mindblowing!
    Keep it up!

  • Hi There,
    Just to say i absolutely love these images of your shop. Even the labels and the signs above the changing rooms are delightful. So creative and amazing 🙂

    Such an inspiration. I love your blog too, I keep refreshing the page to see if youve posted anything new!


  • i love that coat! and i love your new store. my mom would love it too, she used to own an antique store and i worked there all thru college. more furniture and less clothes. but we both have a passion for it. if im ever in the area i will definitely come in and check it out!

  • This must be one of the prettiest stores I’ve ever seen! Wish I could visit and I’m to a huge lover of vintage dresses!! x

  • Betty/Peggy/Joan categories–pure genius! Love the store, wish I lived nearby.

    p.s. found you through Glossing Over It. We also share a love of vintage, fashion and Mad Men.

  • *swoon*

    Oh Elsie, you are absolutely crazy for not keeping all those amazing dresses! And you are absolutely sweet & adorable for saving them for us! I am completely in love with ALL of those dresses.

  • Hi there! How I wish I could reach and buy those cute stuffs in your store, unluckily I am far, far away from you. Anyway, I’m a Malaysian. Nice knowing you 🙂

  • I’m really enjoying seeing pictures from the shop. The “Betty” and “Peggy” racks are a great idea.

    Congrats again on the opening of your store.

  • Oh my gosh, it looks SO amazing. Congratulations – this must be such a dream come true for you! Hopefully if I ever make it to MO I’ll stop by the shop…

  • Your shop is amazingly gorgeous! Everything is perfect and cute. Love it. If I’m ever within 200 miles for your shop I will be there! Best toy you! <2

  • One word – WOW!! Absolutely dreamy and amazing. It looks like heaven! Congrats!

  • These pictures of the store are amazing!! Congratulations, you did an absolutely beautiful job with the shop. I am going to have to make the trip from Nashville up to Springfield just to see it!


  • I can not wait to see it all in person! 🙂 PS I want your yellow & green floral dress SO bad!!! GORGEOUSSS! <3

  • Looks amazing – you should be so proud! I will be making a trip from the UK one day!! xx well done
    (p.s. been reading your blog for a whole year now)

  • thank you for sharing so many beautiful photos! the shop looks enormous- it’s like a huge treasure chest. i’m adding a visit to your shop to my life goals. seriously.

  • This looks like heaven! I wish I could come in and spend the entire day trying on every dress until i found the perfect one, everything looks so amazing!!!! Someday! Are you close to branson by chance?

  • It’s a red velvet wonderland. The best part is the creative organization and merchandising. It pains me to see a vintage shop so full of treasure, just haphazardly hung and piled with no vision or love behind it. Yours is sure to become a favorite shop of many many people in springfeild – and yes, we’d love to take a road trip to visit it (but mostly you). Love J

  • I love the photo tour of the store. Such pretty and inspiring things. I think it is amazing that you managed to realize your dream this early in life. You are an inspiration. I hope that one day I’ll be able to buy something special from you. In the meantime, I’m enjoying the blog and the photos.


  • I am madly in love with your store — you make me want to dream big dreams. It’s my goal to come see it in person someday soon!

  • Love it!! Is the dress you are wearing for sale?? or do you have a similar one for sale? it`s perfect!!

  • Thank you for sharing your dreams with your devoted blogger friends. I’m hoping to drop by for a visit next summer while visiting family. Your shop looks so amazing Elsie – congrats!!

  • The detail in your shop is amazing!! i love the dress you are wearing in these pics too. I wish you lots of success and many, many years of business! Congratulations again!!

  • Your shop is the absolute most cutest place I have ever seen. I hope one day I have a reason to mosey up North so I can stop in!

  • Oh my gosh! I LOVE how the dresses are divided into “Peggy, Joan and Betty”. I started watching Mad Men recently and am totally falling in love with the fashion. Great Job!

  • Oh how I wish your shop was in California. These photos are so dreamy. I will come and visit one day soon.

  • Count me in for the road trip too!!! I ADORE vintage and your shop is just breathtaking!!!

  • why must you torture me! i want to get in my vw bug and drive all the way out to come support your amazing shop!


  • I love the “Mad Men” themed racks. Darling idea. And there’s a road-trip in the works here…nothing TOO epic, just a little drive up from Arkansas. 🙂

  • I LOVE the Peggy rack – it’s my Grandma’s nickname! =) (Though I will never understand how you get Peggy from Margaret…)

    One day I will save up enough pennies to fly from the UK to Springfield to visit. Would be cool cool COOL to have a ‘Purrfect Papercraft’ stand 😉

    (also check me out on Facebook!)


  • This is all so beautiful!!! I am originally from Kansas City and my mom went to Drury. I told her I wanted to roadtrip to Springfield to see the shop and she was stoked! Can’t wait!!!

  • Congratulations! Everything looks so great 🙂 I’m so excited for you and the crew!

    Everything’s so pretty that it made me had a dream that I visited the shop, it was beautiful, maybe some day <3

  • p.s. What is the shop’s address? Do you have it up on your website? If not, you should! <3

  • love the peggy and betty dress categories! so cute!

    i’ve seen that tin ceiling so many times in your other photos and i still gasp everytime i see it!! makes my heart melt. 🙂

  • Wow – your shop is beautiful – you can tell that you’ve put a LOT of work into it. I think the little details are magical (the “dress up” signs, the displays, etc). Love love!!

  • my little world has been upside down lately YOU always put a smile on my face! you remind me to NEVER stop dreaming, even when stuff goes differently as planned.

  • Your shop is a vintage dream! I wish I could come see it in person. We don’t have vintage stores where I live, only thrift. So sometimes you get good stuff and sometimes you get nothing. Congratulations on your gorgeous shop 🙂
    Love and Turtledoves,

  • I wish I was close enough to come for a visit. I think you should pack up and move RV to Portland! That would be amazing!

  • i LOVE that you named those dress racks for mad men characters. and i love you. you’re the best. cant wait to visit your store! i just realized that im going to have to put a lot of money away first….because let’s face it…i won’t be able to leave without a new wardrobe 😀 but on a more serious note, congratulations on the new store! im sure it must be beyond magical to be living your dream. so happy for you!

  • i am not talking of a road trip. i am seriously making one happen. what are your weekend hours?

  • That is it! I have to come & visit soon.. (Wisconsin isn’t too far right?)racks of dresses inspired by MadMen! I LOVE IT! I just added a small vintage dress/skirt section to my little handmade B&M shop! I love vintage anything!Your shop is sooo pretty! xo!

  • i read yr blog everyday and ijust had to take a moment to say that your shop looks amazing! like out of this world! i have never seen a store look so adorable and well put together. congratulations and God bless it!

  • Ohhhh my God I wish I could come visit you TOMORROW! I’m all the way in Texas! I am definitely going to plan a roadtrip to come see the store & you as soon as possible! It truly looks like the magical experience I’ve been needing in my life. If only I had magical money right now 🙁 You’re so inspiring!!!!!!!

  • Oh I sooo adore all the shoppe pictures

    – your blog and all the vintage pretties 😉

    I wish I could visit your store ;(

    My mom would feel like she was a young lady again 😉

    May God bless you and your ventures

    And thank you for sharing lil peeks into all the lovely things around you and RV 😉

    😉 congrats

  • Ah, your shop is soooooo beyond perfect! This is the type of place that I could easily spend all of my free time and spending money. I absolutely LOVE all the special details you put into the it. I really wish that we had a place like this in Nashville. It would be a smash hit! I hope to be able to visit your store in person someday. 🙂 You are such a major inspiration!

  • Beautiful, not that I expected anything less. 🙂 I think this may be my favorite part of your new store from these peeks. I adore that you have sections for each of the ladies of mad men. Can I get a Betty please? Hehe

    Megan Michelle

  • oh elsie, i just want to touch everything and buy as much of it as possible. I love what you do. not only are you selling cute stuff but you display it in SUCH a pleasingly inviting manner. Good work 🙂

  • Point me to the joan section, please! 🙂

    Love seeing pics of the store and congratulations on having such a great place come together!!

    Hope to one day take a trip to see a very dear friend of mine and then a little further to see RV in person! So worth the um… 9…10? hrs from chicago?

  • One of my traveling dreams is to do a road trip around the USA. Your store is on that “stop list”. xo The store is beautiful and so unique. You can tell that there’s a lot of love put in it.

  • Elsie – I do not comment very often, because you have more awesome posts than I can possibly keep up with…but I have to say your store is BEAUTIFUL. You should be so incredibly proud. It is so clear that you are passionate about your business and your enthusiasm is infectious! Road trip indeed…I’ll have to see about that 🙂

  • That is the coolest, most different shop I’ve ever seen! You’ve really got something going, Elsie. I am so hopeful to take a trip to Springfield now—I’m not very far–in Tulsa. Just gotta save a little money because I have a feeling I won’t be able to stop myself! 😉

  • It looks absolutely amazing. I can’t wait to come visit. I’m so lucky that Jordan’s sister lives near Springfield… so my boyfriend and I will both have a reason to get out there 🙂

  • As I already wrote on your sisters blog: this is so wrong. I mean — you, guys living there (and having that great bubble tea-nice dresses-aswome cupcakes place)and me living here (Europe). Congrats to your tasty shop!

    Thanks for one more reason for me to visit the States.:)

  • Hi Elsie! I’m a reader from Brazil, and i must say that i’m soooooo in love with your store, wish i could visit! And all those dresses, OMG, pure love <3

    Wish you all the luck in the world!

  • Your new shop is gorgeous and looks like it has tons of amazing items. I would totally out-spend myself if it were within a day trips distance. Good luck in the new place!

  • Oh my how I wished I lived in your area! My sister and I have an ultimate dream of opening our own vintage shop and this is what it would look like. Even the addition of the sweet shope too. You’re living the dream lady xx

  • So many dresses! I think if I visited the store I’d bankrupt myself (: It must take a lot to not steal them for yourself so well done.

  • Your new shop looks like heaven!! I wish wish wish I could visit it 🙁 It’s just amazing xx

  • You did an amazing job! I’m totally in love with your shop.
    Wish i could come from Italy to visit the red velvet…who knows…
    Have a lovely day

  • Your store photos always make me wish I lived in the US! I am an Aussie, so alas I cannot peruse the beautiful racks of dresses you have there!!! Probably lucky as I would have bought too many!!!

  • I saw “Betty” & “Peggy” and knew exactly what it meant!! SO great! LOVE it :))


  • I have been waiting with much excitement and anticipation to see your shop. And now it’s here! I am in love with it. Layer upon layer of adorableness. It’s just heavenly. Congratulations. This is such a dream come true!

  • your shop is so dreamy and beautiful! i’m mentally planning a road trip right now. not to sound corny but you are such an inspiration and pretty much have my dream job:)

  • It looks beautiful! All those gorgeous dresses!
    I have no idea how you manage to part with any of them! I’d want to keep them all <3

  • WOW Elsie!!! Everything is just so beautiful, and I know the pics can’t do them justice!!! THANKS for so much inspiration, my head is spinning!! Awesome job!! Yay for you! 🙂

  • i absolutely LOVE that you have dress racks inspired by mad men! so perfect. i would probably go crazy over all of the dresses inspired by joan.

  • wow, the store looks fantastic. i’m mentally planning a road trip to see it in person as we speak!

  • I’m sure you get this at least 20 times a day, but you are truly talented person. So great to see someone going after their dreams. You are such an inspiration to so many women, myself included. Thank you for doing what you do :).

  • I am so beyond ecstatic for You! I have followed your blog for years and I love watching you pursue your dreams! My dream has always been to own an artists co-op similar to red velvet and you have been such an incredible inspiration! Congratulations!!! I love love love everything you represent!

  • I adore your self-control Elsie! 🙂 Those dresses are so lovely. I have chosen 10 pieces already that I want to buy if only I could go there.

  • Oh wow!! I would work in your shop for free.
    I am in love with the hat on the green mannequin head and if you want to sell it to an Aussie then I am your girl!

  • i wish i could live in your new store! but, sadly i haven’t quite mastered teleportation yet…though once i do, it’ll be just a hop skip and a jump away from california 🙂

  • i can’t believe it. i am in heaven. you are amazing. i can’t wait to come & visit.

  • I am dying how amazing your shop is as well as the sweet shop by emma…congrats, congrats, congrats girls!!!!

  • Your pictures make me want to drop everything and drive to Springfield tomorrow! We will definitely be taking a spring road trip 🙂

  • Sigh, how I wish I lived next door to one of your shops so I could visit everyday and soak in the cuteness!

    Love what you’re doing always! Keep up the great work. You’re a huge inspiration!

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