Six-Step Natural Skincare Routine from Target!

Clean beauty is something we are super passionate about here at ABM, but we get it—making the switch can be pricey, especially when you’re dealing with niche beauty products. Today, I am super excited to show you this Target skincare routine! There are six steps in this regimen for $75, which is a pretty great price.

There are a few things you could omit as well if you needed to bring the cost down. I also bought all of these products *in person* at my Target. I know selection in stores can vary, but I didn’t just order a bunch of things that can only be found online (though I will link them all in this post).


First up, we have our cleansers, and I use both of these each night for a double cleanse (when you use both an oil-type cleanser *and* a water-based cleanser).

This cleansing oil from Fatco is really nice and very hydrating. Oil cleansers really help to remove that first line of makeup and dirt from your skin. They do an amazing job of picking up everything you want OFF and leaving the good, nourishing oils behind for the benefit of your skin.

For the water-based cleanser, I am really loving this Gentle Gel Cleanser from Honest Beauty. It’s very gentle and refreshing and does not make my skin feel tight or dry. A little tip: If your skin ever feels tight after a cleanse, that usually means it’s too drying for your skin.


After cleansing, you can follow up with this Sea Mist Refreshing Toner from Captain Blankenship. Toners also aid in the cleansing process. With the light exfoliant power they have, they can help to clear out clogged pores and as a result, your pores can look smaller. This particular toner is gentle and can even be used as an after sun spray. I just mist my face with it and gently press it into my skin.

This Aztec Secret Healing Clay is a go-to, and good to mask with about once every two weeks. A cult favorite, this bentonite clay can be mixed with water or apple cider vinegar. When you use the ACV in place of water, you get a better exfoliation from the acids in the vinegar. I love that this is a gentle way to exfoliate! We are so often over-exfoliating our skin without knowing it.


One of our absolute favorite budget beauty buys is this Daily Hydration Overnight Face Oil from Shea Moisture. Face oils are extremely nourishing and can be a crucial part of a skincare routine. All you need is a dime-sized amount to massage into your skin before bed (or a no-makeup day) to reap the benefits.

Of course, we can’t forget about SPF. I love this Radically Rejuvenating SPF Day Cream from Acure with SPF 30. It comes enriched with lots of good antioxidants and anti-aging helpers like vitamin C.

Do you have any drugstore favorite clean products? There are so many out there, but I wanted to include a mix that could be good for a lot of different skin types and also our most requested recommendations. Hope this helps anyone out there looking for a more budget-friendly clean routine! xo, Keely

Credits//Author and Photography: Keely Rust. Photos edited with A Color Story Desktop.
  • These six steps are awesome and I am using 3-4 of them in my current skin care routine. Thanks for sharing this post.

  • Very helpful post. Thanks for sharing the product that real people can use.

  • Thanks for sharing these budget-friendly skincare tips! I am also passionate about eliminating harmful chemicals from my skincare routine and in my daily life. It’s a huge focus of my blog – I would love to link to these tips! Thanks again!

  • Keely,
    Can I just say that you freaking KILL IT at your job? Your passion shines through in every blog post and instagram story, and you clearly have so much knowledge to share because of it. Thanks so much for this post- I’m in the process of switching over my skin care, and this was so helpful! <3

  • Hi! Would you follow these same steps in the morning, too, or just at night? I need to get in a better routine, and just ordered aaallll of these. Excited to try them!

    • Hi Elizabeth!

      I would use the SPF in the morning and the oil at night. Otherwise, you’re can use everything AM + PM! 🙂

  • Do you recommend anything for adult acne scarring? I’m in my 30’s 🙂

    • Hey Julia! I would try Clary Collection’s Renew + Repair oil — it is very healing!

  • Affordable posts, no matter tree category, are my favorite! Thank you for sharing things real people can use!

  • Would love to see the same post for hair products that are affordable! The transition to clean products can be so expensive. This is one of my favorite ABM posts!

  • Hi Keely.

    This piece is really very definitive. I wasn’t aware of this one: Mask/Exfoliate

    Great tip.


  • I love the Aztec Secret Healing Clay mask! I didn’t know you could buy it at Target.

  • This is a lovely, thoughtful curation. I will definitely purchase some of these products as I run out.

  • I love info on clean beauty! I’m a big fan of face oils in my routine, but coconut oil makes my face break out, so I love the oil blend by Burt’s Bees. i add a few drops of frankincense essential oil (for a little anti-aging help) when I apply it, and I love it!

  • I love recs for budget friendly clean beauty and one thing I have discovered is that not all the products in a brands (like Shea Moisture and Acure) line are clean and nontoxic. I always run everything through the Think Dirty and EWG apps and read labels and make sure I understand what I’m getting. I also check ABM for trusted recs so thanks again!

    • Definitely! Sometimes it can be tricky and it’s always good to double check. I try to never say no to an entire brand just because it isn’t all clean — sometimes their best products have great ingredients. 🙂

  • CoCo Lavish on Etsy is also a good place for natural skin care.

  • This post is so helpful, thank you! The Shea Moisture face oil is one of my favorite products I’ve received in the Oui Fresh beauty boxes.
    I would love to read a post about your morning skin care routine!

  • Clean beauty on a budget! And stuff you can get at Target, no less. I especially appreciate that you created a whole skincare routine out of this. Thanks for this post! 😀

  • Ouuu these look quite interesting! Im wanting to change to clean makeup but like you said, it is quite pricey. thanks for the suggestions though! 🙂

    xoxo <3

  • I’ve been looking for a new cleaner day cream and this looks like it has all the elements I’m looking for! Thanks for sharing!

    Question – I know it’s hard to answer especially if you haven’t used all of these products to empty, but how long do these products (mask excluded) tend to last you? A month? 3 months?

  • Oh this is AWESOME. I want to try all the new clean things from Target but I’m so afraid they’re still creepy in some sneaky way! Thanks for vetting these for us!

  • I’m just getting into natural beauty products and slowly switching them out – I love Acure (their blue tansy night oil is amazing) as well as Juice Beauty, which you can get in Whole Foods. Great recs, thank you!

  • Dang, I wish I could shop at Target too! They gotta open up in Hong Kong! ❤️

    Charmaine Ng | Architecture & Lifestyle Blog

  • i love all of your natural beauty posts because that’s what i use, but i have a request… can you get an old lady like me (i am 40 and have some wrinkles showing!) to talk about products for aging skin?! again, target budget. 😉 i have some favorites i already use, but am always looking to expand my horizons and decrease my caverns!

    • I second that request! I’m a really old lady, ha! (57) but I love this blog so much. I would really like some affordable products for aging skin (and I still have to be careful about stress and food related breakouts, ugh!)

    • Hi Cassie!

      For aging gracefully, we love a good Vitamin C serum (One Love Organics and Brooklyn Botany both have a great one) for brightening and tightening complexion, a great eye product (100% Pure has an amazing caffeine eye cream), and hydrating products like rich moisturizers (Ursa Major Golden Hour Recovery is great, so is Leahlani’s Bless Balm). Someone here also mentioned Frankincense, which is an excellent EO for aging skin.

      Our skin is like a grape — when it’s dehydrated it tends to take on some raisin qualities, but when it has lots of water, those firm and smooth qualities tend to make their way back. Drinking lots of water and focusing on hydrating your skin can do wonders! I hope this helps — we’re also doing an aging gracefully beauty box this July, so keep an eye out for that. 🙂

      • oh i definitely will- thanks for all of that! and yes, water water water (and sadly limited alcohol. 😉 )

  • Ahh, thank you SO much for this post! Love hearing about clean products that are super affordable.

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