The Flower Shop Dress / 3 Ways To Wear It


I'm so excited to introduce the first dress from my new Autumn collection with this fun 3 Ways To Wear It post! This dress is so much fun to wear. It has a special place in my heart this season. First of all, here's a little more about the piece… 

6a00d8358081ff69e2015390c0aa05970b-800wiThe Flower Shop Dress is inspired by the Mod 1960s. This easy to wear mini dress is made of polyester with a super low back and bell sleeves. I love the floral print and out of all the dress I designed this season, this dress could most easily pass as a real vintage dress. ♥



Katie loved this floral dress and picked it to model for this feature. In Look 1, Katie kept it simple with a felt hat (c/o American Apparel) and a pair of wooden platforms (c/o ModCloth). This styling is perfect for an Autumn picnic or an ice cream date. 


In Look 2, Katie layered her patterned dress with a long woven tank top and a belt (Darlingtonia). She added color with a pair of burgandy tights and completed the look with a pair of Swedish Clogs (c/o ModCloth) and a velvet turban from Red Velvet. This was my personal favorite of the three looks because I love layering for Fall. Oh… and don't forget the red lipstick! 


In Look 3, Katie added splashes of color with her accessories and warmed the look up with a pair of vintage cowboy boots. This look is perfectly casual and appropriate for almost any fun Autumn outing! 




Thanks so much for sharing my joy. This dress is just one of ten new looks that will be realease in our online shop September 1st! I'll be sharing more dresses for the next few weeks. Thank you Katie for modeling these three looks (Laurel is also modeling in the product photo). I'm really excited for September 1st. XO, elsie 

3 Ways To Wear It Photos by Wess Howell. Shoes in product photo (orange background) c/o Seychelles.

  • Katie is so adorable! I love the flare sleeves and the lo-cut back… hope I can get my hands on one of these!

  • i love this blog, i have been followin it for quite sometime! love love love!

    xoxox Meggy

  • Adore this! Katie’s hair colour looks fab with this dress! Eeeeee! So cute. x

  • i just adore look number 2! and oh, that fabric! can’t wait to get a peek at the rest of the dress line.


  • Really nice dress and I love the idea to show how to wear it.

  • Omigawsh !! adorbs!!!! Love the print and shape!! Great 1st piece Elsie!!!!

  • Thanks for all the kind words!!!! We’re so excited as well!

    Our interns all applied to work with us and are in the process of fulfilling a required school internship. While I’m not going to discuss their payment situations (as I wouldn’t with any of my employees!) they are absolutely *NOT* taken advantage of in any way. In fact, they often tell me that they are learning so much more than their friends who are interning at other companies. We take very good care of them.
    If you want to know more about how we treat our interns, you can ask Mallory!
    That said, I like the idea of sharing more about our “process” and we plan to do that this month.
    Hope that sheds some more light on the situation.

  • Oh how funny – my MOM used to wear dresses just like that. Never thought I’d see the day. BTW she is 70 now – and probably would wear them again – ack!

  • 100% smitten with this dress design, pattern, fabric, everything… can’t wait till sept. 1st!

  • I think this might be my favorite dress yet! Love the fabric and the sexy scoop back. It definitely looks vintage.



  • Wow, I would have never though to put a vest over it. I love all the looks =) The styling is fantastic.

    Obsessed with this blog!

  • Is Mallory getting paid for all of her hard work? It seems like the interns do the actual work at Red Velvet and Elsie and co take the credit! Can you give us a bit more information about the process? Right now, it seems like several young girls are being taken advantage of!!

  • I’m so so excited I love this dress so much! I didn’t buy one from your last collection sadly and promised myself a fall rv dress! Congrats! -Lo

  • I love the layered look, really good idea!:)

  • What a beautiful dress! I love the 60’s feel of it and can’t wait till you release it in the shop and I can get my hands on it!

  • so pretty! i love the one that katie is wearing.

  • I love the dress. 🙂
    How i can buy? 🙂

    Irene Wibowo

  • Katie!!! Hot mama! This dress looks so good on her but man she also killed the modeling! Great job, ladies!

  • Oh yay!! I’m in love!! I love all of the looks Katie chose and I will be saving my money for September first. I can’t wait to see the other designs in your new collection!!!

    Sara Sophia

  • OMG I WANT this dress! I hope I can get my hands on one when it releases 🙂

  • Oh, that dress is adorable, as is Katie! I really love the 2nd look, too. Nothing beats careful and stylish layering. The burgundy tights take the look to a whole new level. 🙂

  • This dress is absolutely gorgeous. I love the second look, wish I had the creativity to think up outfits like that!

  • oh wow!! I love this dress!! I am so excited to see the rest of the Fall line!! 🙂

  • i love look 2! its such a good idea to layer a tank over a dress.

  • Ohhhhh my gosh Elsie! I loooove!!!! I must have this. You are such a talented lady. 🙂

  • I can’t believe the new dress collection will be here soon! It feels like it was just yesterday when you were talking about previewing the first! This dress makes me so happy! It really could pass as vintage! The print is lovely and your styling is top notch as always! Short + Bell sleeves? I’m sold! Great job! Can’t wait to see more! eek! <3

  • Looks like the collection is going to be fun. Hope we can snag a piece or two this time around.

  • I like it with the hat 🙂


    My Stylish Little Secret

  • love the 3 way looks. This dress is perfect for all year round!

  • it looks reallly nice! can’t wait to see the new collection! also, i love that turban 🙂

  • Congrats on the new dress collection! Super stoked for you slash super excited to be able to shop your styles online!!


  • Katie is such a fun model! This whole post looks great from beginning to end. I think that dress is fun and flirty. I love the maroon tights! Yes!


  • cute dress! I got my Kickstarter thank you package in the mail this weekend! Excited to see what you ladies come up with next!

  • SOOO cute! And SOOOO excited to see the rest of the collection!

    Stephanie May*

  • I LOVE that dress! I think it’s the fabric, the style is unlike what I usually gravitate towards.. I was completely obsessed with blue as a little girl and the 6 year old inside of me is jumping up and down uncontrollably at the site of all the blue roses! (6 year old me also loves the late 60’s thru the 70’s.) 😉

  • OH MY GOSH this is my favorite of your dresses so far!! I gotta have it. xoxoxo

  • This dress is a dream! The print, the cut, the color it is beyond perfect. Can’t wait to see the rest of the collection!


  • Ariel, we are going to try another method this time. I totally understand what you are saying! We were actually really shocked by how fast they sold. Totally unexpected, but this time we will be prepared for the rush! XO!

  • Oh wow LOVE THIS!! Looks #2 and #3 are my favorites. That dress is stunning, it’s such a great color! <3

  • Oh my gosh, I am in loooveee. If I don’t have enough money to buy this dress come September 1, I’m going to cry my eyes out.

  • I love it with the boots! too cute! i wish i had the kind of fashion sense to think of pairing a cute dress like that with all those options! = )


  • I’m so excited for your new line! I’m still kicking myself in the butt for not buying your kite dress. This time I’m snagging up something for sure

  • Totes loves. Beautiful floral print in classic vintage blues!

    London vintage, at lovely prices

  • Its fantastic!!! I have only one thing to say about your last dress line, something from a customer point of view. I was quite sad that the dresses were uploaded one at a time. I was trying to buy more than one and while waiting for the next one to upload the one sitting in my cart would be sold out. :/ It made it sort of frustrating if you wanted to get two dresses. I kind of wished they would have all been there so I couldnt possibly snatched them both. Instead I lost out on a dress. :/ Hope maybe you guys could come up with a better idea this time because I’m sure I’ll want more than one again! 😉

  • It’s absolutely stunning + so is skunkboy. this one better not sell out fast 🙁 you are amazing, Elsie!

  • I love the yellow tights and boots combo!
    Katie is so stinking cute!

  • I LOVE LOVE LOVE LOVE flared sleeves!!! What an amazing dress, awesome job styling ittt!!!!


  • i adore the design of this dress so much. katie looks precious. love love love! cant wait!!!!

  • oh my gosh!! i couldn’t be more excited to see the rest of the autumn collection. this dress is to DIE for and definitely looks like an authentic vintage dress.

    i love all 3 looks but the 3rd is my favourite as well 🙂

  • Hi there. This dress will retail for $80. It will be available in Small-Large (there are other designs available in plus sizes).

    Thanks so much! elsie

  • Oh it is just lovely! You’re right, it looks like it could have been a vintage find from the 1960s! And Katie is such a perfect model ~

    I’m beyond excited to see more peeks of your collection as you share them. Yay!

  • The dress is super cute and all but I can’t stop staring at all the wonderful hairstyles!!!!!

  • I will have this dress. I fell in love with it just by the fabric sneak peeks youve shared. she looks gorgeous

  • Really pretty with the colored tights! Can’t wait to see the rest of the dresses…

  • Love the layered look! That dress is so cute! I can’t resist bell sleeves =)

    ♥ Gina Michele

  • oh shoot! so rarely have I felt so absolutely compelled to have a dress as my own. this dress. I *must* have this dress!

  • Oops! I just added a photo of the back! Thanks for asking!

    Thanks for all the kind words. XO.

  • So cute! I’d belt the look with a beehive for a church wedding…I have a few more ’til the end of the year…this would be perfect!


    Peace. Love. LOL!

    Haute Khuuture Blog

  • the dress is lovely, I love the pattern! 🙂

    I think from all the three looks no.#3 is my fave! it looks super freshy and young! I’m 18 so that’s definitely how I’d wear it 🙂

  • You mentioned the low back, is there a photo of it? Otherwise it looks gorgeous!

  • what a darling dress! I think my favorite is probably where it’s layered the most, I agree, layering for the fall is the best (:

  • Wow! What a fab fabric and fab cut. Great dress Elsie, and great modelling, Katie. I love it.

This site uses Akismet to reduce spam. Learn how your comment data is processed.