The *NEW* Red Velvet Shop Coming Soon!

Oh my goodness… I don't even know how to begin! Since closing my previous location this past Spring, I've been shopping for the perfect future location and conceptualizing a fresh new business plan for the future of Red Velvet. Jeremy and I looked at dozens of properties in search of a perfect fit. After finding many many 'almost' perfect locations we felt content to wait a few months and basically take a break from shopping until Emma was in town to help. Around this time we were approached with an opportunity that not only excited us, but quite honestly put the cherry on top of all our plans and made everything feel complete and, well, perfect. It was the right fit, the right timing and it doesn't hurt that I've been completely in love with this store since I was 14 years old! My sister bought her prom dress there and I found my future wedding dress there too. It's so beautiful, historic and full of treasure! We started making plans to purchase a large vintage store called, The Style… 




The owner (a dear friend of ours) was ready to retire and sell the store including a full vintage inventory, amazing vintage fixtures and display showcases and so many beautiful housewares. The shop is located on the same street as my previous shop, which we've become so fond of. It's magical. We are currently doing a little bit of remodeling and we will be renaming the shop, of course, Red Velvet! 

Plans for the new Red Velvet Boutique: 


Here's the fun part where I get to explain our vision for the new shop… 

The new Red Velvet will be a marriage of all the things we truly love, our own little 'dream shop' full of beautiful things. We started out selling handmade almost ten years ago and we will continue to create and sell handmade goods! There are so many fun projects going on behind the scenes right now. Handmade will always-and-forever hold a special place in our hearts and be a large priority in our shop! Vintage is another type of retail that we've fallen in love with. Emma and I have worn vintage since high school and have huge collections of vintage dresses. Rachel adores vintage housewares and Mid-Century furniture and the new shop will reflect all of these *loves*.In the new location there are twelve thousand square feet packed full of vintage treasure and we can't wait to share it with you! And last, but not least, is the Cupcake Shop! My talented sister, Emma, is opening Red Velvet Cupcakes, a little tea room inside our shop with cupcakes, sweet treats and bubble tea! This dream of hers is so perfect for our shop because I've always wanted the store to be a complete experience. I think it makes the perfect shopping day for friends, mother-and-daughter or a cute date for couples! 

There are many more exciting details (like an in-store craft class schedule and adorable online shop updates!) that we will share over the next few months! 

The new location will open Halloween weekend. Thanks for sharing our joy! I'm so thankful for my family, friends and online pals support! We can't wait to share the new store with you. XO. Elsie

  • Oh wow! That’s amazing!!!! Wishing you the very best of luck with it … can’t wait to hear all the updates as they go along πŸ™‚
    The cupcake shop will be amazing & it must be so exciting to be working with your sister x

  • Yay!!! That’s A-mazingβ™₯ I can’t wait to come visit. Soooo exciting, congratulations RVA family! PS: Totes looking forward to all of your gorgeous photo updates on it!


  • congrats on finding the perfect spot! i can’t even imagine how exciting that must be. can’t wait to hear how it all comes together!

  • Congratulations!! This is amazingly exciting!!! I can’t wait to see how the store looks once you’ve put your magic touch on it. I only wish I lived close enough to see it in person!

  • oh my goodness, this is the most exciting news!!! gosh i wish i lived closer… i would come eat a cupcake everyday! congrats on your find in the building! cant wait to see it all unfold!

  • Omg Els! Is it completely insane that we’re strangers and I teared up reading this?! I have followed you so long and every step you take toward following a dream makes my little heart swell! I have told my boyfriend over and over and over that for our honeymoon, I want to go to your store!! I hope someday I can stop in and experience all this sweet lovely magic in person!!

  • That is so exciting! I wish I lived somewhere remotely close so I could come visit (every day, naturally).


  • okay, the bubble tea sold me. i desperately want to make a trip from atlanta to visit your shop!

  • Congradulations, Elsie! You are my inspiration. I am opening my first business ever in the near future, and am so inspired by Red Velvet. My business will also include some handmade and some vintage, sadly no cupcakes. Can’t wait to see what ya’ll do with the new location!

  • That sounds awesome! I hope you take and share a ton of pictures of the inside once it’s all finished! πŸ™‚
    Good luck and congrats!

  • Wow!! I am so glad I got to visit the Style when you suggested it. The place was amazing and the owner was super sweet. Hehe. What a perfect place! Can’t wait to visit when you open!

  • congrats elsie! i loooved the style when i visited and i can’t wait to see it when it’s “red velvet!”


  • This is so amazing! We don’t even know each other and i’m so happy for you! Congratulations!

    also, can i just say that i lived in joplin for 4 yours and that i am kicking myself that 1. i never knew you existed until after i moved so i didn’t see your first place and 2. now i wish i was there for this one! guess i’ll have to go back!

  • Wow, what HUGE news for you!! Can’t wait to hear all about the behind-the-scenes fun. May just have to take a road trip and come visit after you open:)

    Cheers to you~


  • Congratulations! That’s really very exciting! YAY for you and your dreams and your inspiring story!

  • Wow – this is out-of-this-world exciting for you and all those involved in RVA! I’m so happy for you – if only I lived close enough to make a trip (maybe one day!). πŸ™‚

  • Amazing is in understatement- more like a dream come true!
    I’m so happy for you! I’m so encouraged by your decision to wait and follow your gut. <3

  • How perfectly wonderful! Huge congratulations to you guys! It is easy to see how much love and passion you have for Red Velvet, and with those two ingredients you can never go wrong! Hurray! xo Ez

  • It sounds absolutely wonderful! Next year we(husband and smalls) are coming to America for a holiday and we have you on the list. I can’t wait to see what you do with the space.


  • Hooray hooray for you!!! Looks like I’ll be making a trip from STL to your new place in the fall. Can’t wait to see what you do with the new place…you’re truly a inspiration! *Megan

  • Sounds so very perfect! It is now one of my goals/dreams to visit your shop in person!! One day πŸ™‚

  • This is just incredible, Elsie! What a magical spot. I’m so excited for you and everyone involved (and wow you all must be crazy excited and busy busy right now!)

    Enjoy this amazing time in your life. And congrats on living the dream, lady! <333

  • Congrats!! How excited and wonderful you and the rest of RVA must feel! As always I am truly inspired by your plans and hard work πŸ™‚ Hope to be able to vist this awesome shop one day!!

  • it’s funny reading everyone say “if only i lived closer” only because i live in springfield. πŸ™‚ i’ll come eat a cupcake when the new shop opens!

  • This is amazing. I can’t wait to see the changes you make, and see it all come together!

  • I’m so excited for you! It sounds AMAZING! I’m also excited to come and visit when it opens. A dream shop to visit will be the perfect excuse for a road trip with my hubby.
    Lots of love Lynnexoxo

  • congrats elsie! this is sooo exciting! what amazing news. i wish i lived closer so i could come visit your new shop πŸ™‚ maybe i’ll take a road trip someday!


  • Congratulations! I am sure it will be wonderful! I think the cupcake shop will be the perfect addition!! Best wishes to you all!

  • Ohhh!!! This is perfect and amazing! I really wish I lived closer; I would be there everyday. I must plan a road trip once you open.

  • Congrats! It sounds absolutely perfect. Too bad I live so far away…I think I could spend hours, if not days there. And cupcakes? That’s the icing on the [cup]cake!

  • amazing!! congratulations! i wish i lived near you so i could come treasure hunt at the new shop!!

  • So excited that this is coming together for Red Velvet! I might have to take a road trip down and visit the new store!! Congratulations!!!

  • Wow congrats! I remember shopping there went I went to college in Springfield. This will be amazing!

  • Congrats to you and your business partners! This sounds like such a perfect fit and I only wish I lived closer to come see the magical place!

  • future wedding dress? Did I hear that right? Are congratulations in order? Apparently I wasn’t aware.

    Congrats on the store and a new chapter in your life.


  • Congratulations! What a phenomenal dream come true! Looking forward to hearing the details about the opening and to seeing the pictures of course! Good luck!

  • I have been a fan of Commercial Street for a long time. I have wished for your type business to be there,along with Askinosie and new ballroom. I wish you the best and will pass the word. blog:leolaviajudy

  • Yaaaaaaaaaaaay! How exciting! Congrats guys! If I ever make it to the States I’m totally coming to visit πŸ™‚


  • oh my goodness … SO COOL. things really can fall into place at the right time and this opportunity is such a PERFECT match for you and emma and rachel and red velvet! i have followed you girls for years and years and i can’t help but be super stoked for you!

  • How amazing!!!!!!!!!!! I am so excited for you all! What a blessing!! πŸ˜€

  • Congratulations! It’s amazing how everything falls together sometimes. πŸ™‚ Add me to the list of people who will be making a road trip to see the new store when it opens!

  • WOW! That is so huge! Really, erally can’t wait to idit. Sounds like it’s really your dreams come true!

  • That’s so cool, Elsie! I’m gonna have to find my way up there someday.

  • My sister and I have been talking about taking a vacation JUST to go see your shop (and maybe even meet you!). Now we will HAVE to. πŸ™‚ LOVELY.

  • Congratulations! That is beyond exciting that you found the perfect location. If I make it around your knack of the woods, I will DEFINITELY be stopping by!

  • oh my goodness oh my GOODNESS! congratulations on everything! oh this is just SO exciting! i must plan a MO trip a s a p!

  • SUPER exciting news!!! I too am excited to read/see your updates and I may need to convince my sister to do a bit of a road trip with me and my Ella-Bean to see your new place – FUN!!!

  • Congrats Elsie, Emma and Jeremy!! I’m so excited for you that it came together… it’s going to be even more beautiful and magical!
    Love you all,

  • How exciting! I’m happy for you.

    I work in historic preservation, and I don’t know if you’d be interested in any info about rehab-ing historic storefronts, but I thought I’d pass this link along in case you’re interested during your renovations:

    Looking forward to see what you do!

  • Elsie, I am just so beyond excited and so happy for you!!! I have witnessed you and your art/craft blossom from your early scrapbooking days to who/what you are today, and I feel like a proud mum or older sister upon hearing this awesome RV news! haha!

    Now, if only I can convince myself that I CAN jump on a plane and travel from Australia to the US for a trip, making a special detour to Springfield to visit your store and take a class with you all…not likely though cos I am a tad scared of flying and I don’t think my funds will quite stretch that far.

    A girl can dream, huh?

    Have fun πŸ˜€

    Karen xx

  • Congratulations, it sounds like the perfect store! You deserve it, you sound like you work so har all the time, I’m glad things are working out for you! Now I definately need a trip to the states to come see your store!

    Good Luck,
    Love Missy

  • So wish I could come and see the new shop πŸ™‚ The very best of luck with it πŸ™‚ Looks like its going to be amazing x

  • what wonderful news! can’t wait to see photos of your new shop. Wish I lived closer, so I could visit!


  • I’m soooo sorry that I live thousands of miles away. I’d love to see your shop full of fantastic & gorgeous ideas. You are such a big inspiration & I check in every day tow see new stuff, ideas & dreams from you. I was pretty excited when I got sold out Elsie fabric paper last week here in Austria! Can’t wait to design with it! Lots of love and big congratulations to you! Doris.

  • Oh wow that sounds like a shop from paradise! I wish I could see that in person one day – I was already keen on seeing the previous one but that sounds even better. I never understood WHY you closed the previous shop so quickly.
    Congratulations on the new baby – I am sure there’ll be lots of work to do until the opening but it will be totally worth it.

  • oh gosh! that is really exciting news. I’m glad to see Im not the only one who teared up reading it πŸ™‚ you are such an amazing person and you really deserve this! Good luck and Congratulations again to you and the Red Velvet crew! xo

  • Oh my gosh! I could only dream of a opportunity like this one! The location and situation seem perfect. I’m so happy for you! I wish I could visit the shop! Maybe some day. (since I live in Holland, it would be a long trip πŸ˜‰ I wish you all the best! x Lisa

  • congrats!! i got chills reading that! i can only imagine how amazing and blessed you must feel!!! yay!

  • Congratulations on what sounds like a great new begining! Love the sound of your vision for the store, good luck!

  • Just your description made me dream! It sounds that your store would be the perfect place to hang out hours and hours. Congratulations and good luck for you πŸ™‚

  • Oh, Elsie – that is wonderful news! I’m so happy and excited for you and everyone that is involved. Maybe someday I’ll get outta Louisville and come visit your magical space. Hope you have a lovely weekend and keep on inspiring us day after day! πŸ™‚

  • Congrats for the entire RVA team!

    That site looks gorgeous and look forward to seeing the photos when you transform it!

  • that’s such amazing news. i cant wait to see the new place and hopefully visit!! congrats RVA family!

  • this sounds AMAZING, elsie!

    i’ve never been farther west than west virginia, but i think a road trip out your way sometime would be PERFECT.

  • congrats! i am so excited to see what it becomes! i’m glad you held out for the perfect space.


  • congratulations! looks darling! I will definitely come visit when i’m in Springfield! πŸ˜‰

  • CONGRATULATIONS! So exciting news! I just love how RVA is a project in progress and it’s just getting bigger, expands and grows. You are all so talented and I hope some day I’ll be able to come and visit your amazing shop and meet you. GOOD LUCK with everything!

  • congrats!!! don’t you just love it when you leave something alone & it all works itself out peacefully??!?! sounds very exciting!!!!!

  • How exciting!! As if you weren’t a busy lady already. πŸ˜‰ This may be a good excuse for me to take a middle America vacation! πŸ™‚

  • Oh wow elsie this is amazingly fantastic news.I can’t wait for the opening It will for sure be a trip I will have to make to come check it all out.The shop sounds just lovely.Congrats on everything!

  • How wonderful! Wish I lived closer so I could shop there, but if I ever visit, it’ll be the first stop on my list! πŸ™‚

    ~twiggy h.

  • Congratulations! I cannot wait to make this a stop on a cross-country trip. Your blog is seriously a little bit of daily magic for me, so I can’t even imagine how much fun such a shop will be! Good for you guys!

  • Oh my gosh! That is such amazing exciting news! I’m so happy that you found the perfect place. And cupakes and vintage! YAY!!

    I will have to visit. πŸ™‚

  • How exciting! You continue to be a source of inspiration to me. My dear friend is moving to Lawrence this month to pursue a craftier future, I want her to visit your shop and tell me all about it! πŸ˜€

  • wow!! what amazing news!! i’m really happy for you!!
    it’s really nice to see the company that has been created to evolve over the years! you must be really proud of you and you’re right!

  • Congratulations Elsie..You are such a hard worker you deserve all the happiness the world has to gloria king

  • I live just a hop and a skip over in Kansas and am going to make my way to your shop as soon as it opens. Bucket list item, for sure!

  • YAY!!! This is such great news for you and for us!! Congrats on everything coming together and falling in place. What a great opportunity, I am super excited for you and and what an awesome opening date. You could not have picked a cooler day to open. Well I live in AZ and I am definitly going to plan a trip up there once you are open, maybe for a workshop.

    Yay! Yay!

  • Yay!!! I can’t wait to take my hubby there πŸ˜€ Sounds like the perfect date and perfect everything. Congratz!

  • I’m SO excited to hear that you’re buying that store. I adore that location, and am excited to hear that you will also have vintage, as well as bubble tea(my absolute favorite beverage and in high demand around here:D ).Very much looking forward to Opening Day!

  • Elsie, that sounds like a dream come true for you! It’s not very often that something we are so passionate about becomes real. I live quite far away but maybe someday, I’ll get to see your shop. Congratulations!

  • AMAAAAAAAZINGGGGGG!!!! Els! Im so happy x U, this is so LoVely, EVERY hard work has reward and I think that youΒ΄re so talent and GOOD person who deserves every good and happy thing, ENJOY, I will visit, donΒ΄t know how, but definelly GO VINTAGE, GO CUPCAKES, GO RED VELVET RELOADED!!!!


    Gina F.

  • I think my heart stopped when I saw that picture. It looks AMAZING!!! And I can only imagine what you can do with it! I SOOOO wished I lived in Springfield! lol Theres nothing like that in Vegas. πŸ™ CONGRATS!!!!!

  • that is so wonderful!!! i’m super happy for you. your shop will be just lovely and complete with the cupcakes and bubble tea <3. how i wish i was near you so i could visit the shop.

    sending you peace, love & positive vibes

    Ashely from O'Canada

  • Elsie…I wish you the best.. your blog has been such an inspiration for me…I thoroughly enjoyed going through your entire blog…love every bit of it…

    Priya @

  • WOWWWWWWWWWWWWWWW! Sounds totally amazing. Would you like to open one here in the UK? it would be much appreciated and loved πŸ˜› x

  • What a dream shop! So excited for you guys. πŸ™‚
    My mom’s cousin owned “The Style.” Love Love Love the vintage pieces! Deb is such a sweetie!!
    Sad to see her shop go, but at the same time, really excited to see it will be moving on to something exciting, fresh, and new!! I will definitely be there when you’re re-opened!


  • Oh, wow! That’s an awesome store! It’s so perfect! The best luck to you!!! πŸ™‚

    Tight hug!


  • Oooh!I’m so happy for you Elsie! Your plans seem so dreamy -I would love to come visit sometime!I’ve been reading your blog for so long and I really reallyyyy hope that your new store thrives and gives smiles to people!

    best of luck πŸ™‚

    your Greek fan and indie biz student,

  • AMAZING! This is so exciting to hear, so I can’t imagine how excited you all must be! Congratulations! This store will definitely be on Reinna & I’s must-go-list!

  • I really thank to one who wrote this article. I have always been reading and writing texts like this in blogs. Also, I, as a daily writer, present my respects to everyone. I just watched videos like this in research in all areas.

  • I really thank to one who wrote this article. I have always been reading and writing texts like this in blogs. Also, I, as a daily writer, present my respects to everyone. I just watched videos like this in research in all areas.

  • I’m so behind with my blog reading, I wanted to send you a big congrats on your new venture. It all sounds lovely, Elsie. You and Emma are truly women who are living your dreams.

  • W.O.W.!!! That’s fantastic. I hope to make a road trip out from Texas sometime to take a peak and maybe get the chance to meet you. Exciting news.

  • Oh my!!! I’m so excited for you! Can’t wait to see and hear updates! Ps. Love your concept, I think it’s great!

  • oh my… what a dream!!! i’d LOVE to go through this vintage store. excited for your new journey – congrats!

  • This is altogether inspiring. Thank you for dreaming big and sharing what that entails for you. xoxo.

  • CONGRATS on the new store! Can anyone say R.O.A.D.T.R.I.P.?! I need to visit this IRL! =) I’m so excited for you all! Love that there is food bcuz I’m always hungry!

  • where will it be? I mean, in the world… donΒ΄t even know wich country you live in, I just love your blog.

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  • You inspire me so much to do the things that I love!! It shows me that it’s possible to do the things I dream of doing :). Reading your blog makes me so happy! I’m really excited for you!! xo

  • I am sure the store will be awesome. I am looking forward to you opening!

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  • Querida Elsie

    Grandes Congratulaciones en tu nueva tienda y tambien es mi tienda favorita Besos


  • Just found your cool blog, love your style. I am so excited on your behalf of opening your shop, sounds uber nice. Great concept. I am at moment looking for a shop in Copenhagen, Denmark. It’s a bit tricky as I am living in Edinburgh at the moment, so I can only see what is available online. So we will probably have to spend some time in CPH for location shopping. Hope I also find my dream shop for a photographic and product design gallery.

    Good luck.


  • Where is your store? Springfield Missouri? Please send me the location and address. I really want to visit.

    It looks and sounds wonderful.

  • i live in springfield and i would love it if the tea room served organic and gluten free options.

  • You will Love the space…….211 was the home of NELLIE DUNN’S for 18 years…..good vibrations

  • Pleasee open a store neae point pleasant NJ. I love your style and your ideas and of course anything vintage! I’m dying to take a trip out to your location to shop and explore!

  • I cannot even describe the way you have inspired me to create my own business. The way you started on etsy and then ended up created your own store/online website is amazing. You take such plain projects an make them your own. I was wondering if you have any advice for me starting my own business πŸ™‚

  • This store is just perfect for you, sweetie! I’m happy that you made the right choice, and your newly-opened store was such a hit! I hope I could visit your store sometime soon! =)

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