today’s the day!






Today's the special day we open our doors! If you live locally, come say hello! We'll be open from 12-7 and the official grand opening party is from 5-7. Come try a few mini pumpkin cupcake and shop the new boutique! We're thrilled. 


(emma and I with our parents yesterday!) 

Well… wish me luck! I'll be sure to take lots of photos for my online pals this weekend. Wish you could *all* be here. XO. elsie 

PS. there's still two more amazing Tricks + Treats coming up today! 

  • 札幌管区気象台によると、当時、現場付近は雪で、陸上でも風速7.6メートルの強風だった。沢田さんらを救助した登別市の「いぶり中央漁協」所属の漁船「第18幸峰丸」(4.9トン)の飯島弘孝船長は「海が急に荒れ、当時約4メートルの波が立っていた。5人の姿を確認したが、4人を引き上げるのが精いっぱいだった」と話している。

  • .I so enjoyed every bit of this site and I’ve bookmarked your blog to keep up with the new topics you will post in the future.

  • wow. it is unbelievable. I love it so much . Thanks for your sharing. cool .great. I sure I’ll come back soon.

  • Congrats!! The store looks so amazing. I wish I could see it in person. Arrr why is Missouri so far away 🙂

  • wow, your shop looks fantastic, i wish i could come in and visit, sadly i live thousands of miles away, in frosty Norway 🙂 Congrats and Best wishes with the store, and i hope we get to see some goodies in the online shop too! 🙂

  • I wish you all the luck in the world. I know it’s going to be a grand success!

  • congrats to all of you!! i saw a blog yesterday that mentioned the girl and her family’s first visit to the new store! how awesome for you guys to finally be done and open!

  • I wish i could have been there! Can’t wait to see more pics, it looks amazing!

  • Can’t wait to see it in person when I am back in the hometown! Congrats … much success to you and your family on this venture.

  • Congrats! The store front looks beautiful. Wish I lived closer to drop in for a visit. Looking forward to photos 🙂

  • I’m so excited for you! I’m sooooo sure the store is going to be a great succes! If I could I would come over. Congrats and enjoy!

  • a huge congratulations to all of you.
    this is so wonderful Elsie.
    would so love to be able to stop by.

  • I just discovered your blog a few days ago, and I’ve stalked the entire thing trying to figure out which “Springfield” I must visit to find Red Velvet. To my delight, you are only 2 hours from me!!!!!!!! I’m so in love already, can’t wait to step in! And, owl cookie jars? If you get a chance, would you send me a picture ~ that’ll get me there muy rapido!!!

  • Congratulations and best wishes, Elsie! And everyone on the Red Velvet team. I hope things keep getting more and more fantastic.

    xoxo- Kat

  • so so so happy for you right here right now – all the way over in the uk

    maybe one day i will be able to visit your shop elsie

    until then i bless you with sprinkles of sunshine and delight every single day all the way over here in great britain – you are MAGIC !!!!!

    dommie x

  • CONGRATULATIONS! You are such an inspiration! I wish I lived nearby, I’d be there once week, at least 🙂

  • good luck!
    thanks for teaching me to follow my dreams 🙂
    i hope one day i’ll visit your store, it looks so sweet!
    best wishes,

  • everything looks amazing!!!!
    congratulations! keep dreaming big, it is an inspiration to so many of us!

  • too bad it’s so far away,
    I live in Holland so I can’t just pass by ;p
    but good luck with your store! 😀
    I’ll keep following you 😀

  • OH WOW! it looks amazing.. and I’m in love with the bike in the window! Is it wrapped in yarn???
    I might have to make a special trip someday to see it!!


    Kimberly Rae xo

  • you don’t need luck it all looks amazing wish I could see it in person!


  • So exciting! You guys are remarkable. I’m visiting family in Texas over the next couple of weeks and tried to convince my mom to drive to Springfield with me. No such luck, but I have a couple of weeks to work on her 🙂

  • Good luck Elsie to you and your beautiful family. You won’t need it because you have made your own luck.

    You are a star.


  • ohhhh I want to go visit your shop soooooo bad! I live in Montana because my husbands in the Air Force so were stationed up here. I looked at plane tickets to get to Springfield and there about $700, then I looked at driving and its about 21 hours! I would love for one day to go to your new shop and meet you and the “gang”! Congrats on your Grand Opening!!! =] Lots of Luck

  • Congradulations!! I’ve been reading your blog for at least a year now, and I can tell that you’ve made much progress with RVA!! I wish I could be there too….but CA is pretty far from Springfield….one day though ;D

    <3 chelz

  • The best of luck to all you girls, I’m sure you don’t need it either, I think everyone is very excited about your store opening. I can’t wait to see more!

  • Ahhh! I SO Wish I Could Be There! I Don’t Live *Too* Far, So I’m Hoping My Bestfriends & I Can Do A Road Trip In Order To Visit Your Lovely Little Store! Everything Looks Amazing! Best Of Luck! <3

  • My sister and I came by the store today-and we absolutely LOVE it! The new layout is wonderful, the products are great, and the Boba tea was delicious! I’m looking forward to many more visits in the future.

  • so, so exciting!! can’t believe after following you for so long that your dreams are coming true!! wish I could come.

  • congratulations, elsie! this is so exciting, i wish i could come visit. too bad california is really far. 😉 i hope you’re having a gorgeous, wonderful day!

    you inspire me to follow my dreams and make them happen. thank you. <3

  • So fun to see all your way cool and fun escapades, best wishes to you, Elsie and your fun Red Velvet crew!!! Happy, Happy Grand Opening all the way from North Dakota!

  • Your new shop looks absolutely magical, Elsie! Like some of the other followers who have commented here, I too, have been following your blog for the last few years. You’re such an inspiration! 🙂 I’m really excited for you, and I wish I lived closer, so I could be at the opening. I hope you enjoy every minute of today. Wishing you the very best! 🙂

    (P.S. It was wonderful to meet you at Renegade Chicago!)

  • I would LOVE to be there! Unfortunately I can’t though as I live in the UK – but I am so excited for you and am thinking of you. Have a fantastic opening!

  • Congrats! If I am ever visiting the area, I most definitely will stop by. 🙂

  • congratulations! i hope your grand opening is magical, as i am sure it will be!

  • yea red velvet! i so wish i could be there for the grand opening! i neeeed to go to Springfield and try on some vintage dresses! maybe i can convince husband to do a road trip!

  • OOOOOHHHHHH! This is beautiful, I love the Red Velvet Sign, I love the writing on the windows, I love everything about it. Best of luck to you and everyone involved.

  • Hooray! Congratulations! I am so happy for you guys. I hope everything goes smoothly and I know that your new store will be a success. I only wish that I lived closer so that I could come. 🙂

  • Wow it looks b-e-a-utiful! : ) I hope u & team red velvet have a ball – I propose a virtual tour – I bet you’ve had the biggest of tummy butterflies today I so love that feeling! eeep excitement! Xx Bon chance xX

  • Totally excited for you and the RVA team – may all your dreams come true!

  • Best Wishes Elsie! You should be so proud. It is lovely to have witnessed your progression. You are an inspiration 🙂

  • i am dying, it looks like the dreamiest place on earth.

    HUGE congrats, i know you all have worked so, so hard and you must be just floating on a cloud today. next time we drive out west, we’re definitely making a pit stop at red velvet!!!!!!

  • Your place looks so magical and I wish I could be there to explore. It’s wonderful and inspiring to see your dreams coming true..thank you for sharing your journey! xO

  • Lots & lots of congrats to you all, you’ve all definitely earned it! It looks absolutely fabulous, & if I lived anywhere even at all close (but FL is not close…) I would be there!

    ps.I LOVE that yellow gingham dress in the window!!

  • Congrats Girl, I’m being very excites over here in Belgium 😉 haha!
    Lots of luck! Melissa

  • I wish you all only the best of luck!! Your store looks beautiful and I wish I could come see it!!

  • Your window display looks fabulous! Oh I will be there in spirit. Congratulations!

  • congratulations! it looks amazing. you must be out of your mind exciting. yay!
    i hope everything goes fantastically.

  • Aw, Elsie, I am so happy for you and your family! The shop looks absolutely beautiful, and the photos you posted of the dress up rooms really are magical 🙂 I will definitely be making a road trip up to Springfield sometime soon! Best wishes 🙂

  • All the best with the new shop!!! I wish I lived there so I could drop in.

  • I wish I lived nearby I would definitly stop by for a visit! I wish that you could have live video from the grand opening party 😉 Have a great Halloween and congrats!

  • congratulations Elsie, it’s wonderful that your dream’s coming true. Wishing you every success today and every day to come. x

  • awww im so excited for you guys! I wish i could go too. maybe one day me and my hubby will make a road trip from MD 😀 good luck!

  • everything looks beautiful! hope everything goes well, i’m sure it will 🙂

  • Congrats!! Best of luck and be sure to take a few moments to step back and just enjoy!

  • Hooray hooray for your grand opening…I will be making the trip from St. Louis in a few weeks to come check out your shop…can’t wait!! **Megan

  • congratulations elsie & team! hope i’ll visit the store someday! all the love from brasil! =)

  • I wish I could be there. My friends and I are definitely taking a road trip soon!!!!

  • Congrats!! I’ve been following your blog for a while now and this shop of yours. Great to see it materialize. The displays are gorgeous! Good luck 🙂

  • Congrats! The window displays look awesome! (Not that that’s in any way surprising..)

  • Many congrats, Elsie! Your store looks lovely. All the best to you & Emma! You both have worked so hard to make your dream come true, it’s wonderful and inspirational <3

    ~twiggy h.

  • Congrats! I am so excited for you guys 🙂 I wish I could be there to see it, someday I will:)

  • Enjoy the launch– remember- it’s a marathon- not a sprint!! LOL– so hard to remember when it’s so exciting- but be sure to take time to enjoy it

  • congratulations and good luck! i so wish i lived nearby so i could visit the amazing shop.

  • good luck for your shop !! sorry to be so far away (in France) for visiting your so lovely shop !! best wishes !! xoxo Elsa

  • your store looks amazing! i can’t wait to take a daytrip to visit it.
    and i’m also glad i got to experience The Style right before it closed so i can really see your transformations. 🙂

  • oh my goodness…GOOOOOOD LUCK!!! i’m really so excited for you!

    ps: really really cute windows 🙂


  • So excited for you guys! Wish I lived closer, seriously. Can’t wait to see photos from the opening! And I love the metal cut-out sign! 🙂

  • I’m so excited for you! The pictures look amazing so far. We’ll be to Springfield soon to visit your store. 🙂

  • Congratulations and good luck! If I lived locally (or heck, even in the same country!) I’d be there with bells on ^-^

    Instead I’ll look forward to the photos!

    Samm xx

  • Im SO excited for you guys! What a dream come true! I WISH I lived closer, but San Francisco is a mighty ways away 🙁 I cant wait to see all the pics!

    xo Julie

  • Aaaah, it looks so amazing! The next time I fly to StL I’m taking a road trip just to see your shop/spend lots of money.

    You’re going to be a smashing success!!!! LOVE IT!

  • Congratulations, Elsie! I would say good luck with the shop, but I know you won’t need it… everything I’ve seen on your blog looks amazing! If I’m ever over your way, I am for sure going to stop in and see it for myself 🙂 Have a wonderful opening day!

  • yayayayayayay!!!! have an amazing grand opening! oh i wish i could be there to help celebrate this amazing new venture!! the store looks awesome, sooo incredibly happy for you!!



  • Best wishes today & always! Thank you for sharing your progress & hard work! Your shop looks AMAZING! I may have to make a trip from Wisconsin to visit someday! Have a great first day of business!!! xo!

  • Congratulations. The photos looking amazing. I tried to figure out a way to come see it all in person this weekend but 2 jedi knights, R2D2 and Yoda won’t let me leave…can’t wait to make the trip soon!

  • you don’t need luck it all looks amazing wish I could see it in person!


  • I’m SO excited for you guys! I feel like I know you and I’m so happy that you are reaching such an amazing goal. ENjoy it!

  • Congrats and good luck! The shop, from what I can see, looks fantastic! I hope one day I can venture up there to visit it!

    happy halloween!

  • YAY! Where’s the shop located? I want to stop by and see all the pretty things 🙂

  • YAAAYYYY!!! Congratulations! It looks so pretty – can’t wait to see more pictures! Have fun today!!!

  • Congratulations! I wish I lived close enough to visit your shop. It looks wonderful!

  • Congratulations Elsie! You Must be so proud. Your hard work will reward you
    xxoo chelsea

  • this makes me have butterflies! I can’t wait to see it in person some day! Maybe soon? Maybe you could post the address of the store, again. I think I lost the email where you gave it to me 🙁

    love, polly :DD

  • i feel a little silly being as excited for you as i am. 🙂 i wish i could come in today and browse with my girlfriends!

    good luck from salt lake city!!

  • CONGRATS! So exciting and best of luck to you! WOOT! I wish a shop that cute was near me!

  • yay! so excited for you!!! i wish i lived closer so i could visit and buy lots of cute things.

  • Congratulations and best of luck! It’s been fascinating reading all your posts about creating the store; it deserves to be a huge success x

  • AWH! CONGRATS ELSIE (and other Red Velvet team members)!!!!!!!!!!!!! That is wonderful. I am so excited for all of you. Your shop looks SO CUTE! If I lived near by, instead of thousands of miles away, I would SO be there today to support you. Keep the cuteness coming! Blessings on your new shop!

  • Looks AMAZING! I wish I could be there! You all must be really proud of yourselves, especially your parents! Congratulations and good luck with everything! I’m sure that this opening will be one to remember!

  • Sending you all of my best wishes from LA! I’m hoping to visit within the year- it’s on my 2011 list of things to do. 🙂 So impressed and in awe of you, Elsie.

  • Congrats darling!!
    It looks so beautiful and magical!!!!
    Have a wonderful day and a beautifully spooky Halloween weekend!!! 🙂

  • Congratulations.Bestof luck with this adventure. I like the Red Velvet sign!

  • Yay! All the best luck to you all! Red Velvet store deserves to be a huge success! Everybody can see that this amazing team has put all their heart and soul in it :).

    I wish I could go one day! Fingers crossed and congrats!


  • I am actually getting teary eyed because I am SO excited for you all!!! CONGRATS! I can’t wait to come see it!

  • True story: I had a dream last night that I was at your store, trying on hundreds of dresses. It was a very, very good dream. 🙂

  • Oh Elsie its so beautiful! I wish I could be there to see it in person!

  • i’ve only just been introduced to your blog today but the shop looks beautiful! congratulations 🙂

  • Congratulations! I have loved watching the whole process of you making this dream come true. Have a wonderful day 🙂

  • Congratulations!!! I live 2 states north of you but I can feel the excitement!! YAY! :))

  • EEEEK!!! So many weeks in the making and today’s the day!!!

    I’m so proud of you and Emma and Jeremy and all of the hard work and long hours you and the rest of your family have put into making this happen! It’s something to be so proud of, friend!

  • Congrats Elsie!! Although I can’t visit you today, I do live in Kansas City, MO so it’s not too far and I totally plan to come visit you sometime!!! 😀

  • Best wishes for a successful day! I wish I was local because I would definitely be there with bells on!

  • Good luck!!!! So wish you could fly us all in haha 🙂 Can’t wait to see the shop tour x

  • wishing you and your family the most special day, celebrating with you from all the way from australia. all the best with the shop, i know its going to be wonderful.

  • Many, many congratulations to you and the Red Velvet team, Elsie. The shop looks amazing from the photos and I’m sure it’s a zillion times better in real life. Have a wonderful opening day and party xx

  • Congratulations, Elsie. I have been following you for years now, and its so fun to see you accomplish your goals. I wish I could visit your shop today, but I’m all the way in Greece… and celebrating with you!

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