today’s the day!






Today's the special day we open our doors! If you live locally, come say hello! We'll be open from 12-7 and the official grand opening party is from 5-7. Come try a few mini pumpkin cupcake and shop the new boutique! We're thrilled. 


(emma and I with our parents yesterday!) 

Well… wish me luck! I'll be sure to take lots of photos for my online pals this weekend. Wish you could *all* be here. XO. elsie 

PS. there's still two more amazing Tricks + Treats coming up today! 

  • Congratulations, Elsie. I have been following you for years now, and its so fun to see you accomplish your goals. I wish I could visit your shop today, but I’m all the way in Greece… and celebrating with you!

  • Many, many congratulations to you and the Red Velvet team, Elsie. The shop looks amazing from the photos and I’m sure it’s a zillion times better in real life. Have a wonderful opening day and party xx

  • wishing you and your family the most special day, celebrating with you from all the way from australia. all the best with the shop, i know its going to be wonderful.

  • Best wishes for a successful day! I wish I was local because I would definitely be there with bells on!

  • Congrats Elsie!! Although I can’t visit you today, I do live in Kansas City, MO so it’s not too far and I totally plan to come visit you sometime!!! ๐Ÿ˜€

  • EEEEK!!! So many weeks in the making and today’s the day!!!

    I’m so proud of you and Emma and Jeremy and all of the hard work and long hours you and the rest of your family have put into making this happen! It’s something to be so proud of, friend!

  • Congratulations! I have loved watching the whole process of you making this dream come true. Have a wonderful day ๐Ÿ™‚

  • True story: I had a dream last night that I was at your store, trying on hundreds of dresses. It was a very, very good dream. ๐Ÿ™‚

  • Yay! All the best luck to you all! Red Velvet store deserves to be a huge success! Everybody can see that this amazing team has put all their heart and soul in it :).

    I wish I could go one day! Fingers crossed and congrats!


  • Congrats darling!!
    It looks so beautiful and magical!!!!
    Have a wonderful day and a beautifully spooky Halloween weekend!!! ๐Ÿ™‚

  • Sending you all of my best wishes from LA! I’m hoping to visit within the year- it’s on my 2011 list of things to do. ๐Ÿ™‚ So impressed and in awe of you, Elsie.

  • Looks AMAZING! I wish I could be there! You all must be really proud of yourselves, especially your parents! Congratulations and good luck with everything! I’m sure that this opening will be one to remember!

  • AWH! CONGRATS ELSIE (and other Red Velvet team members)!!!!!!!!!!!!! That is wonderful. I am so excited for all of you. Your shop looks SO CUTE! If I lived near by, instead of thousands of miles away, I would SO be there today to support you. Keep the cuteness coming! Blessings on your new shop!

  • Congratulations and best of luck! It’s been fascinating reading all your posts about creating the store; it deserves to be a huge success x

  • i feel a little silly being as excited for you as i am. ๐Ÿ™‚ i wish i could come in today and browse with my girlfriends!

    good luck from salt lake city!!

  • this makes me have butterflies! I can’t wait to see it in person some day! Maybe soon? Maybe you could post the address of the store, again. I think I lost the email where you gave it to me ๐Ÿ™

    love, polly :DD

  • Congrats and good luck! The shop, from what I can see, looks fantastic! I hope one day I can venture up there to visit it!

    happy halloween!

  • I’m SO excited for you guys! I feel like I know you and I’m so happy that you are reaching such an amazing goal. ENjoy it!

  • Congratulations. The photos looking amazing. I tried to figure out a way to come see it all in person this weekend but 2 jedi knights, R2D2 and Yoda won’t let me leave…can’t wait to make the trip soon!

  • Best wishes today & always! Thank you for sharing your progress & hard work! Your shop looks AMAZING! I may have to make a trip from Wisconsin to visit someday! Have a great first day of business!!! xo!

  • yayayayayayay!!!! have an amazing grand opening! oh i wish i could be there to help celebrate this amazing new venture!! the store looks awesome, sooo incredibly happy for you!!



  • Congratulations, Elsie! I would say good luck with the shop, but I know you won’t need it… everything I’ve seen on your blog looks amazing! If I’m ever over your way, I am for sure going to stop in and see it for myself ๐Ÿ™‚ Have a wonderful opening day!

  • Aaaah, it looks so amazing! The next time I fly to StL I’m taking a road trip just to see your shop/spend lots of money.

    You’re going to be a smashing success!!!! LOVE IT!

  • Congratulations and good luck! If I lived locally (or heck, even in the same country!) I’d be there with bells on ^-^

    Instead I’ll look forward to the photos!

    Samm xx

  • Many congrats, Elsie! Your store looks lovely. All the best to you & Emma! You both have worked so hard to make your dream come true, it’s wonderful and inspirational <3

    ~twiggy h.

  • I’m so excited for you! The pictures look amazing so far. We’ll be to Springfield soon to visit your store. ๐Ÿ™‚

  • So excited for you guys! Wish I lived closer, seriously. Can’t wait to see photos from the opening! And I love the metal cut-out sign! ๐Ÿ™‚

  • oh my goodness…GOOOOOOD LUCK!!! i’m really so excited for you!

    ps: really really cute windows ๐Ÿ™‚


  • your store looks amazing! i can’t wait to take a daytrip to visit it.
    and i’m also glad i got to experience The Style right before it closed so i can really see your transformations. ๐Ÿ™‚

  • good luck for your shop !! sorry to be so far away (in France) for visiting your so lovely shop !! best wishes !! xoxo Elsa

  • Enjoy the launch– remember- it’s a marathon- not a sprint!! LOL– so hard to remember when it’s so exciting- but be sure to take time to enjoy it

  • Congrats!! I’ve been following your blog for a while now and this shop of yours. Great to see it materialize. The displays are gorgeous! Good luck ๐Ÿ™‚

  • I wish I could be there. My friends and I are definitely taking a road trip soon!!!!

  • Hooray hooray for your grand opening…I will be making the trip from St. Louis in a few weeks to come check out your shop…can’t wait!! **Megan

  • congratulations Elsie, it’s wonderful that your dream’s coming true. Wishing you every success today and every day to come. x

  • I wish I lived nearby I would definitly stop by for a visit! I wish that you could have live video from the grand opening party ๐Ÿ˜‰ Have a great Halloween and congrats!

  • Aw, Elsie, I am so happy for you and your family! The shop looks absolutely beautiful, and the photos you posted of the dress up rooms really are magical ๐Ÿ™‚ I will definitely be making a road trip up to Springfield sometime soon! Best wishes ๐Ÿ™‚

  • Lots & lots of congrats to you all, you’ve all definitely earned it! It looks absolutely fabulous, & if I lived anywhere even at all close (but FL is not close…) I would be there!

    ps.I LOVE that yellow gingham dress in the window!!

  • Your place looks so magical and I wish I could be there to explore. It’s wonderful and inspiring to see your dreams coming true..thank you for sharing your journey! xO

  • i am dying, it looks like the dreamiest place on earth.

    HUGE congrats, i know you all have worked so, so hard and you must be just floating on a cloud today. next time we drive out west, we’re definitely making a pit stop at red velvet!!!!!!

  • Best Wishes Elsie! You should be so proud. It is lovely to have witnessed your progression. You are an inspiration ๐Ÿ™‚

  • Wow it looks b-e-a-utiful! : ) I hope u & team red velvet have a ball – I propose a virtual tour – I bet you’ve had the biggest of tummy butterflies today I so love that feeling! eeep excitement! Xx Bon chance xX

  • Hooray! Congratulations! I am so happy for you guys. I hope everything goes smoothly and I know that your new store will be a success. I only wish that I lived closer so that I could come. ๐Ÿ™‚

  • OOOOOHHHHHH! This is beautiful, I love the Red Velvet Sign, I love the writing on the windows, I love everything about it. Best of luck to you and everyone involved.

  • yea red velvet! i so wish i could be there for the grand opening! i neeeed to go to Springfield and try on some vintage dresses! maybe i can convince husband to do a road trip!

  • congratulations, elsie! this is so exciting, i wish i could come visit. too bad california is really far. ๐Ÿ˜‰ i hope you’re having a gorgeous, wonderful day!

    you inspire me to follow my dreams and make them happen. thank you. <3

  • I would LOVE to be there! Unfortunately I can’t though as I live in the UK – but I am so excited for you and am thinking of you. Have a fantastic opening!

  • Your new shop looks absolutely magical, Elsie! Like some of the other followers who have commented here, I too, have been following your blog for the last few years. You’re such an inspiration! ๐Ÿ™‚ I’m really excited for you, and I wish I lived closer, so I could be at the opening. I hope you enjoy every minute of today. Wishing you the very best! ๐Ÿ™‚

    (P.S. It was wonderful to meet you at Renegade Chicago!)

  • Ahhh! I SO Wish I Could Be There! I Don’t Live *Too* Far, So I’m Hoping My Bestfriends & I Can Do A Road Trip In Order To Visit Your Lovely Little Store! Everything Looks Amazing! Best Of Luck! <3

  • So fun to see all your way cool and fun escapades, best wishes to you, Elsie and your fun Red Velvet crew!!! Happy, Happy Grand Opening all the way from North Dakota!

  • My sister and I came by the store today-and we absolutely LOVE it! The new layout is wonderful, the products are great, and the Boba tea was delicious! I’m looking forward to many more visits in the future.

  • The best of luck to all you girls, I’m sure you don’t need it either, I think everyone is very excited about your store opening. I can’t wait to see more!

  • Congradulations!! I’ve been reading your blog for at least a year now, and I can tell that you’ve made much progress with RVA!! I wish I could be there too….but CA is pretty far from Springfield….one day though ;D

    <3 chelz

  • ohhhh I want to go visit your shop soooooo bad! I live in Montana because my husbands in the Air Force so were stationed up here. I looked at plane tickets to get to Springfield and there about $700, then I looked at driving and its about 21 hours! I would love for one day to go to your new shop and meet you and the “gang”! Congrats on your Grand Opening!!! =] Lots of Luck

  • So exciting! You guys are remarkable. I’m visiting family in Texas over the next couple of weeks and tried to convince my mom to drive to Springfield with me. No such luck, but I have a couple of weeks to work on her ๐Ÿ™‚

  • OH WOW! it looks amazing.. and I’m in love with the bike in the window! Is it wrapped in yarn???
    I might have to make a special trip someday to see it!!


    Kimberly Rae xo

  • too bad it’s so far away,
    I live in Holland so I can’t just pass by ;p
    but good luck with your store! ๐Ÿ˜€
    I’ll keep following you ๐Ÿ˜€

  • good luck!
    thanks for teaching me to follow my dreams ๐Ÿ™‚
    i hope one day i’ll visit your store, it looks so sweet!
    best wishes,

  • CONGRATULATIONS! You are such an inspiration! I wish I lived nearby, I’d be there once week, at least ๐Ÿ™‚

  • so so so happy for you right here right now – all the way over in the uk

    maybe one day i will be able to visit your shop elsie

    until then i bless you with sprinkles of sunshine and delight every single day all the way over here in great britain – you are MAGIC !!!!!

    dommie x

  • Congratulations and best wishes, Elsie! And everyone on the Red Velvet team. I hope things keep getting more and more fantastic.

    xoxo- Kat

  • I just discovered your blog a few days ago, and I’ve stalked the entire thing trying to figure out which “Springfield” I must visit to find Red Velvet. To my delight, you are only 2 hours from me!!!!!!!! I’m so in love already, can’t wait to step in! And, owl cookie jars? If you get a chance, would you send me a picture ~ that’ll get me there muy rapido!!!

  • a huge congratulations to all of you.
    this is so wonderful Elsie.
    would so love to be able to stop by.

  • Congrats! The store front looks beautiful. Wish I lived closer to drop in for a visit. Looking forward to photos ๐Ÿ™‚

  • Can’t wait to see it in person when I am back in the hometown! Congrats … much success to you and your family on this venture.

  • I wish i could have been there! Can’t wait to see more pics, it looks amazing!

  • congrats to all of you!! i saw a blog yesterday that mentioned the girl and her family’s first visit to the new store! how awesome for you guys to finally be done and open!

  • wow, your shop looks fantastic, i wish i could come in and visit, sadly i live thousands of miles away, in frosty Norway ๐Ÿ™‚ Congrats and Best wishes with the store, and i hope we get to see some goodies in the online shop too! ๐Ÿ™‚

  • Congrats!! The store looks so amazing. I wish I could see it in person. Arrr why is Missouri so far away ๐Ÿ™‚

  • .I so enjoyed every bit of this site and Iโ€™ve bookmarked your blog to keep up with the new topics you will post in the future.

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