In a large mixing bowl or stand mixer, combine the cream cheese, chili, chives, and grated hard cheese. Mix well.
Use your clean hands to form the mixture into balls and wrap in plastic wrap if you don't plan to use these right-away. Store in the refrigerator. When you're ready to serve, roll the ball in crushed chips. Arrange on a plate and decorate with rosemary or other fresh herbs.
You can use a few different flavors of chips to create different color/texture coatings. You can also mix the crushed chips with dried parsley or other dried herbs to add some green color if desired.