In a large glass measuring cup (or a small to medium mixing bowl), stir the sugar into the warm water.
Sprinkle the yeast over the top, it should start to foam a little within a minute or two. If it doesn’t, check the expiration date and if needed start over with fresh yeast.
In a large bowl, add the flour and salt. Pour in the water and yeast mixture and stir until a shaggy dough ball forms. If needed, use your hands to add any remaining flour or pieces together into a dough ball.
Add a little oil under the dough ball. Then cover the bowl with plastic wrap and refrigerate for 12-24 hours.
Prepare the 9×13-inch baking pan. Rub the softened butter all along the bottom, corners and up the sides of the pan. Then drizzle half of the olive oil on the bottom.
Remove the dough from the refrigerator and turn it out of the bowl onto a lightly floured surface. Use your hands to fold the four corners (or four opposite edges, it likely won’t resemble a square necessarily) in on themselves.
Then place the dough in the prepared baking pan. Cover and allow to rise in a warm spot for 2 hours.
Drizzle the rest of the oil over the top of the dough and use your fingertips to dimple the dough, lightly pressing it out so it fills the entire pan. Top with fresh herbs, salt and any other seasonings you like.
Bake in the oven at 425°F for 25-28 minutes. The tops of the bubbles should look a deep golden brown.