For years, we’ve dreamed of designing our own fabric line—and it’s finally here! No joke, Emma and I tried to pursue having our own fabric line back in 2011. At that time, we just didn’t have the brand or connections to make it happen, but now (eight years later) we say that dreams really do come true. Never stop pursuing your dreams! You may not be able to control the timing, and that can be frustrating and humbling. But seeing this fabric line come to life and now getting to hold it in our hands and make things from our patterns is just the most amazing feeling.
Over the past year, we created a line of fabrics for PBS fabrics. They have been amazing to work with and we were thrilled that they were as excited to pursue designs on organic cotton as much as we were. Our line is called Flower Market and the full line is currently available on fabric.com here!
Here’s a look at the pattern mix. We were heavily inspired by the ’70s for both patterns and colors. The florals and the stripes are our absolute dream fabrics! I love the whole lineup and it has a great mix of patterns that go together or can stand on their own in a variety of projects. The gingham is definitely one of my most used patterns so far, followed closely by the vintage-inspired florals. And I know Emma has a project she’s working on with the stripes and plaids.
Clearly we are obsessed with them all. Ha!
My very talented friend Mallory made us these adorable matching dresses for Easter using the new fabric! You can read a little more about that here. The first place I used the fabric was to make a cover for our diaper table in Marigold’s nursery.
Laura has been making the CUTEST things, including some kids clothing! Lola looked adorable in her little jumper dress for Easter this year. 🙂
If you’re interested in the fabric, you can find the full collection here. If you’re a store owner and wanting to carry the line, you can reach out to their team to talk about how to request it at this link.
This was an absolute dream project for us! And I have to give a special shoutout to our designer, Mara, who we work with often. She did an amazing job of making these patterns look convincingly vintage.
If you have any questions, we’re here to help! We’d LOVE to see anything you sew with the new fabrics! Please, please, please tag us if you make something with our designs! xx. Elsie + Emma