Sister Style: Midwest Forever!

Sister style Sister style    Sister style www.abeautifulmess.comSister style   Sister style  Sister style                I know we've mentioned this like a million times before, but we love our hometown (go Springfield!) here in southwest Missouri. Needless to say, we’re super excited to represent the Midwest as a judge in H&M’s 50 States of Fashion contest and help them launch their new US online store (goes live today)! To some, the Midwest is just flyover country. But there’s something special here that just takes a visit or two to see. Maybe it’s all the friendly people or the four seasons or that you’re always a 20-minute drive from something beautiful. I don’t know. There’s just something about the Midwest, man.

Elsie's wearing: top, skirt, purse and necklace c/o H&M, shoes Jessica SimpsonSister style          Sister style       Sister style           Sister style     Here's how it works: One grand prize winner will get a $1,000 shopping spree to H&M and a trip to NYC for an event at Fashion Week. To enter, post a picture of yourself wearing something from H&M on Instagram and tag it #HMShopOnlineMO (the last two letters being the abbreviation of your state). You can see and vote on all the looks here—looks with the most likes become semifinalists. Then the judges will choose a finalist from their region (Northeast, Southeast, Midwest, Southwest and West). And H&M will select the grand prize winner. Good luck, and may the odds be ever in your favor. 🙂 xo. Emma (+ Elsie)

Emma's wearing: top, skirt, purse and necklace c/o H&M, shoes/Target.
Full contest rules and details

  • i love this look on you Elsie! So simple and clean but it looks so effortlessly stunning!


  • I’m excited for this contest! But I’m super bummed that h&m put Idaho in the Midwest region. Um, Idaho is clearly in the west!! Hope that doesn’t ruin my chances of being a regional winner?

  • Also from Missouri and it’s so lovely to see two beautiful, classy, talented women represent! I’ve often told people that they really don’t understand the beauty and honesty that is Missouri. The only reason I’m not there…well I’m not a big fan of winter. And I do love my little beach city, Hermosa, in California. But man do I love that state of Missouri. Thanks ladies and great job!

  • I would totally do this if I had an instagram :/ Awesome idea, though!

  • LOVE it! You both are stunning as always, and growing up in Ohio I TOTALLY get it. The midwest rules…even if we aren’t returning to live there anytime soon:)

  • Congratulations! And yes – there is something special about the MidWest! Everyone I meet from there is absolutely kind!

  • WAUW! Nice contest, great brand! Working for H&M Holland for 23 years now and hopefully many more ……

  • How lovely!


  • Elsie, love your necklace and your shoes! I think there should be two part of the Midwest though, the East and West. Over here in Ohio, your part of the Midwest is hella foreign!

    xo Ashley

  • Do you have any collected place for pictures of your tattoos?
    Saw a couple on you both but now more on Elise too and I like tattoos so I hope there is an category for your tattoos? 🙂

  • Beautiful style and beautiful womens!

  • Hei, pretty Ladies! 😉 What a cool competition. I would loooove to win a $1,000 gift card for H&M…but I live in Europe.

  • I am sensing a little rock glam experimentation in your outfits! Very strong but simple – love it!

  • both of your outfits are great!
    and this contest is such a good win!
    too bad I work at an h&m and can’t enter contests they do! haha

  • very nice styles and awesome post!
    we like it a lot!
    will come back for more!
    ths for sharing!

  • Hooray for Missouri! I live in the suburbs of St. Louis. My husband’s sister and her family live south of Springfield.

  • Elsie you outfit is to die for!!! <3 <3 <3 & Emma I love the hint of aztec crop under a white tee!! This is my fav out fit post EVA!

    xox Elise

  • Dang ladies, well done rocking the classic pencil! I think I need to go do some shopppinnggggg.

  • Nice to see a bit of sassy style ladies! I love your usual outfits, but this is super going-out hot! Feeling inspired to go get a skirt on and go have a cocktail!

    Es x

  • Wow! You both look amazing ladies!! Jealous of your super cute outfits 🙂

    Lulu xx

  • Grown in the midwest myself (Wisconsin and Minnesota) and nothing really compares! Love that you reminded me and told the internet how cool our little part of the world truly is.

  • As usual I loved your outfits, and as a recent college graduate I’ll be moving to ND next week for a job! So excited to see the midwest, and truly experience the heartland 🙂

  • Congratulations! Seen a few other bloggers posting about this contest and glad to see that the two of you are representing your home state 🙂

  • So fun! Way to represent the midwest and specifically Missouri! You had me at the 4 seasons…

  • Gorgeous outfits, you girls have great style!

  • I adore your outfits, mostly because I’m completely H&M Obsessed, and I’m so excited about this contest! I had trouble deciding on which outfit to upload!


  • These outfits are so awesome! I love your usually girly, vintage/bohemian style, but this is so gorgous!! Just goes to show you two can pull off any look.

  • Awsome outfits… I always wanted to say that you have the most beautiful tattoos girls!

  • Yay for the Midwest, I love it too! I don’t know how I found your blog but I am so glad I did! I check it everyday

  • Loving the Jessica Simpson shoes!


  • Congrats to you both – also loving the Hunger Games reference 🙂

  • I love that skirt! There really is something great about living in the Midwest.

  • I’m in love with your style!
    And I’m freaking out over H&M. I’ve been waiting for an online shop forever!

  • That’s awesome! I just heard about the online shop opening today, and I’m actually wearing an H&M skirt today. I was all celebratory without even knowing it!

  • Very cool! Congrats 🙂

    Dana Ivy – Check out my blog!

  • Elsie! You look SO stunning! I’m in love with your JS shoes they really are perfect.. But with that leather skirt too?! So lovely!

  • It’s great that H&M has finally decided to host online shopping. They have such fun pieces!
    FashionEdible Blog

  • I just can’t decide which one I like more! I think this time I’m gonna go for Emma xx

    Justine | BRIGHTON DREAM

  • I am loving this contest! I can’t wait to find something this weekend and take pics for it! I was born, raised, and still live in St. Louis and have no plans of leaving any time soon! I love it! Glad to see MO represented!


  • Elsie!!!!!

    looking like a total babe!!!!

    i saw these pics and i was like :0

    and Emma beautiful as always.

    Love you ladies!!!!

  • Oh I’m loving the pattern under Emma’s white tee. I have one similar and am going to try this out.

  • You both look wonderful! I love Elsie’s shoes! xxx

  • Emma, that skirt rocks! I love the entire look. 🙂

  • LOVE the leather skirt!
    So sensual, sexy, elegant, classic….good job:-)

    Greetings from Germany,

    Birdy and Bambi

  • you both are so amazing!I wish I had a sister…:D

  • Such great looks! I’m from Minnesota, so I understand your love for the Midwest. Too much beauty right in the middle of the nation! 🙂

  • Living in San Francisco for 10+ years, but still consider myself a midwesterner. Midwest Pride! Funny, all of our friends here are from the Midwest too!

  • I’m digging the leather. So sad I’m Canadian, just bought a leather H & M pleated skirt and I’d love to instagram it. Wearing it right now, oddly enough.

  • Nothing to do with the outfits, but gosh are those thread/sewing tattoos awesome! <3

  • I always love the way you girls dress!

  • Such an awesome contest, just wish I could put my canadian province abbreviations at the end!

  • This sounds so awesome! Unfortunately I live in a state that doesn’t have an H&M. Someone should definitely get on that. Haha.

    Love Elsie’s skirt and shoes! Also, Emma’s necklace is so cool!

  • I’m from Springfield as well. I love seeing the success of your blog, especially when I read about the places I love! Go Springfield! ❤❤

  • love these looks on your guys and I agree, there’s just something about the midwest ;).

  • Even though I am in LA now, there is always a special place in my heart for the midwest. It really doesn’t get enough credit – so much heart.

  • Y’all look so dressy. LIke you’re going out for a night on the town. Love the looks. Emma, I like how you paired a printed tee under the white tee. Totally copying this.

  • go midwest! i’m a little north of you (in minnesota), and love this area so much!

  • Congrats! You two are beautiful. And I love H&M. There isn’t one near me so I’m so happy they have online now!

  • I’ve always loved that you guys are rooted in Missouri (I’m in St. Louis). Between the two of you, Jon Hamm, and Pokey Lafarge, I feel a certain pride with how our state is represented by the talented and creative people who come out of it!

  • I love how you ladies have your own BOLD style. It’s as unique as you guys are!

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